Smooth-Bor Plastics is a long-standing leading innovator of plastic corrugated hose and tubing for the medical and commercial industries. For the past 50 years their corporate identity became muddled with no recognizable solidified brand. They were looking to create a fresh corporate personality that would resonate with their clientele across multiple platforms.
Today, thanks to our creative team at Urban Geko, Smooth-Bors’ brand is clean, contemporary and reflects who they are as a company. We used shades of grey, curved features and modern font styles that help highlight their products, logo, stationary, website and business presentations.