United Capital is known as a progressive wealth management firm. Realizing a lot of their internal marketing communications were outdated, United Capital sought us out to help give birth to a more progressive identity.
It was time for United Capital to refresh their image from top to bottom. To clarify United Capital’s position in the market, Urban Geko worked closely with the company to develop new visuals. A key component of the strategy was anchoring the message about the benefits of using their service to investors. With updated layout styles, photography, and a new color palette, we made every interaction feel current (except the logo).
An infographics and block-style photography treatment was designed by Urban Geko to create consistency across the United Capital presentation. To bring the brand to life, we also replaced dated stock photos and illustrations with natural-looking shots of people engaging with their portfolio.
Documents and More
The new colors and patterns were applied to United Capitals collateral, including brochures, catalogs, flyers, sell sheets, and more, replacing the old palette.