Our Role:
Brand Identity
Logo Design
Stationary Design
WordPress Website Design
Web Development
PowerPoint Design
Presentation Storyboard
Animation Techniques
Portfolio Description
Smooth Bor
Smooth-Bor Plastics, a renowned innovator in plastic corrugated hose and tubing, has been a leader in the medical and commercial industries for over 50 years. Despite their long-standing success, Smooth-Bor faced challenges with their brand identity, which lacked a cohesive and modern image that resonated with their clientele.
Challenge:
Smooth-Bor’s corporate identity had become muddled over the years, lacking a recognizable and solidified brand presence. They recognized the importance of a fresh corporate personality that would effectively communicate their values and products across various platforms to engage their target audience and differentiate themselves in the competitive market.
Solution:
Smooth-Bor partnered with Urban Geko, a leading branding company, to revamp their brand identity. Our creative team collaborated closely with Smooth-Bor to understand their unique value proposition, target audience, and brand aspirations. We developed a comprehensive strategy to modernize their brand while preserving their legacy and industry expertise.
Results:
Our team at Urban Geko revamped Smooth-Bor’s brand. We redesigned their logo, stationary, website, and presentations with a modern look. Using shades of grey, curved elements, and contemporary fonts, we showcased their innovative plastic corrugated hose and tubing products. The result was a cohesive visual brand identity that enhanced Smooth-Bor’s overall image.
3X
Increase in Brand Recognition
The refreshed brand identity garnered attention within the industry, enhancing Smooth-Bor’s visibility and recognition among target customers and industry peers.
30%
Boost in Sales Conversions
The modernized brand image resonated with customers, leading to an increase in sales conversions and customer engagement.
2X
Web Traffic Surge
The revamped website attracted more visitors, resulting in a significant increase in web traffic and online interactions, ultimately driving business growth.
