Our Role:
Branding
Graphic Design
Manual
Portfolio Description
Sumitomo Pharmaceuticals
Sumitomo Pharmaceuticals, a renowned pharmaceutical company, recognized the importance of maintaining brand consistency across all communication channels. They approached us seeking assistance in updating their speakers manual to better align with their branding guidelines.
Challenge:
Sumitomo Pharmaceuticals faced challenges in ensuring brand consistency and adherence to company guidelines among their staff, particularly during speaking engagements and presentations. They needed a comprehensive update to their speakers manual to reinforce their brand identity and messaging effectively.
Solution:
Our team at Urban Geko collaborated with Sumitomo Pharmaceuticals to update their speaker’s manual, aligning it with their brand identity. We incorporated updated brand elements like colors, typography, imagery, and messaging to revamp the manual. Clear guidelines were provided to effectively communicate key messages and maintain brand standards during speaking engagements.
Inplementation:
The updated speakers manual was distributed to all Sumitomo Pharmaceuticals staff involved in speaking engagements and presentations. Training sessions were conducted to ensure effective implementation of the guidelines outlined in the manual, equipping staff with tools to confidently represent the brand and maintain consistency across communication platforms.
33%
Increase in Brand Recognition
The updated manual helped reinforce Sumitomo Pharmaceuticals’ brand identity and messaging among staff, resulting in increased brand recognition during speaking engagements and presentations.
2x
Adherence to Company Guidelines
Staff members were better equipped to adhere to company guidelines and standards outlined in the speakers manual, ensuring consistency in messaging and communication across all platforms.
3X
Enhanced Information Retention
The comprehensive and user-friendly nature of the updated manual facilitated better information retention among staff, leading to improved communication of key messages and enhanced overall effectiveness of speaking engagements.
