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Triad Yoga: Brochure, Post Card, Offer Card, and Business Card
Establish and design a schedule brochure, post card, one-time offer card, and business card to enlighten prospects and draw them to the yoga and Pilates studio, while educating about class participation.
Marketing direction, graphic design, and media printing services were provided to create tranquil and energizing pieces that reinforce the yin and yang harmony of growth, renewal, and health.
A peaceful, modern and simplistic design approach was applied along with bold images of nature, wellness, and health. Bold, sweeping images paired with sleek, large formatted text gives a sense of serenity to the design. Issues addressed within the collection included allowing enough white space to give an overall sense of tranquility, maintaining relative proportion between text and objects, and achieving balance with unity within the images used. The brochure was designed using a standard finished size of 7″W x 5″H with 4 over 4 CMYK process color on 100 pound recycled matte paper stock. This choice kept costs down while giving a sense of superior quality to the finished piece. Clean fonts and sectioned copy make information readable, and the piece includes a schedule for class times. The jumbo size 8.5″W x 5.5″H postcard was designed to make a statement in the mail, and capture the recipient’s attention. The orange county graphic design team used the bright shades of green taken from the corporate palette paired with strong text formatting, encouraged the recipient to participate in the highlighted offer. On the back, warm beige tones coupled with memorable quotations left a lasting and welcoming impression. The one-time 3.5″W x 2″H offer card was distributed as a business card at local events. The sleek, simplistic design encouraged recipients to sample a week of classes for renewed strength. The sleek business card showcased the tranquil art form of yoga and Pilates.
All pieces were created by the graphic design orange county team and produced using Adobe InDesign, while the stock was photography cleaned up using Adobe Photoshop. Large photographic images with sufficient white space for the brochure were used with minimal text. The use of color, space, and unique typography were used for the remaining pieces. All design pieces were analyzed with a pre-flight check through InDesign and packaged ensuring CMYK color, and all images were printed at 300dpi resolution. The final files were exported as press quality PDFs with the printer’s marks included, (bleed, crop, registration), color bars and page information. All three cards were printed on thick matte cover stock.
Layout: The collection of four design pieces welcomes a fresh perspective on the studio and exercise, and encourages growth by adding yoga and Pilates to a traditional workout.
Color: Green tones reinforce growth, health, and renewal while white symbolizes purity. Grey tones compliment both, giving good balance to the yin and yang.
Other: Soy based vegetable inks were used on FSC recycled textured paper.
Software used: Adobe InDesign, Adobe Photoshop, Adobe Acrobat
Methods/Techniques used: Imagery, page architecture, balance, proportion, unity, color, space, contrast, balance, hierarchy, typography, photo manipulation
Big Award Campaign: Logo, Web Graphic, Newsletter / E-Newsletter, and Card
To design and create a brand identity coupled with marketing collateral for a new employee incentive program. The program will motivate, excite, and excel employees beyond standard protocols. The company is a sales and marketing firm that places high value on its employees.
Extensive thought focused on how to best portray the new program through visual design. The challenge lay in creating visual marketing pieces that showcased growth, innovation, and advancement. This issue was addressed in developing a brand solution, which carried forward within the logo. An initial launch of marketing communications followed, which included quarterly newsletters available both as digital or print design along corresponding web graphics. Three “Quarter” versions of each piece were included in the sample collection submitted. A printed card and envelope were also designed with the purpose of recognizing awarded employees.
The overall brand identity revolved around the infinite growth expected of employee performance during a career life with the firm. The logo captured this by featuring a circular shape in motion combined with symbolic arrow elements.
The elements of circular shapes and patterns carried forth throughout the entire collection. This not only reinforced the message behind the program, but also added the excitement and lightness necessary to motivate staff. Bright olive green and sky blue complimented the corporate navy blue tone of the company. Emphasis was placed on using the correct proportionate typesetting for all copy, allowing the reader to quickly glance through the documents and hold interest
The newsletters were designed for both digital and in-house printing on a standard letter size of 8.5″W x 11″H and CMYK process color. The in-house version was also provided in MS Word format, allowing non-technical employee to open, view and easily print the document. The digital version was exported as a high quality JPEG for easy e-mail sending.
The web design Irvine team created graphics that were designed as announcements, alerting staff of the upcoming award newsletter release. Each graphic corresponds to its own appropriate newsletter, using the same graphic elements for unity within the pieces. Each graphic was used for posting on the company intranet. Special care assured all text was in the proper hierarchy, bold, clear, and easy to read. Large splashes of color and images drew attention to the announcement.
The card and envelope were designed as a shell and allowing personalization for each employee. The design carried the circular theme forward, with emphasis on the program logo.
The Big Award campaign required a special set of designed pieces for both digital and print. Tracking the project, supervising staff, and delegating tasks were crucial to the ultimate successful delivery of the project. Having regular project meetings regarding art direction, staying in close contact with service providers to ensure correct project delivery and updating the client regularly with progress reports were mandatory for campaign success. Mockups of each individual design were e-mailed to the client during each stage of the design process for review and feedback. This feedback was incorporated on each delivery mockup and resubmitted for client review. This process continued until all final designs were approved and the artwork was delivered via electronic media or print. All correspondence went through via a single point person, to ensure correct implementation of art direction, that deadlines were met, and that final printed products met a consistently high standard.
The logo was designed using Adobe Illustrator, in a PMS + black coloring, and exported in the standard EPS, TIFF, and JPEG formats. The e-newsletter and web graphic, card and envelope were all created initially in Adobe InDesign by orange county web designer Urban Geko. The e-newsletter and web graphic were exported as high resolution PDFs and brought into Adobe Photoshop to convert to a web-friendly format and saved as JPEGs. The e-newsletter JPEGs were embedded in the body of an email for digital distribution to all staff.
The card and envelope were exported as high resolution PDFs and packaged for print. The files were submitted via FTP to the service bureau, where the two pieces were printed on matte coated stock. Special attention ensured the blue colors on the piece matched the corporate PMS swatch color.
Layout: The full collection revolved around the circular theme that represents “building infinite growth”.
Color: Olive green and sky blue were chosen to compliment the existing corporate color of navy blue, and add excitement to the piece.
Software used: Adobe InDesign, Adobe Photoshop, Adobe Illustrator, Adobe Acrobat, Microsoft Word
Methods/Techniques used: Unity, variety, hierarchy, proportion, balance, scale, elements of shape, line, color, texture, and typography.
Walktober 3-Series Campaign: Posters, E-Announcements, E-Newsletters, E-Forms, and Web Graphics
To design and develop a brand identity unique to Walktober, and partnered with marketing collateral for a new employee program. The program was designed to encourage all staff to participate in an annual month-long walking event to improve health, vitality, and peace of mind.
The challenge lay in designing a three-piece collection that captured the viewer’s attention, while motivating him or her to participate in the event. This was resolved by designing each collection as a spin-off of another, taking some of the unified graphic elements and carrying them over through each piece.
Since the marketing campaign was launched five weeks prior to the event date, posters with corresponding graphics were designed by the orange county graphic design team. The posters were placed throughout the main traffic areas of the office, while the web graphics were posted on the company intranet. The branding and marketing collection was a three-part series, with each series rotated until the event started. Once the event started, weekly e-mails containing the e-announcements, e-newsletters, and e-forms were emailed out, keeping the staff informed about the event status. All three collections designed from the design team were used, imparting freshness and variety to the announcements.
The event was in October, when the air is crisp and the trees are covered with colorful leaves. Using this as the backdrop, all pieces were designed with autumn hues of gold, burnt orange, deep red, and golden brown. Bold images of forested trees, walking trails, and people enjoying a hike were used in two of the collections, while the third made a play on the curved shape simulating the motion of running.
The posters were designed to capture the viewer’s attention with a single glance, and pull them in to read more about the event. Designed using Adobe InDesign and Photoshop, with a standard size of 24″W x 36″H, and printed digitally on #100 gloss text stock, made this a cost effective way to advertise internally.
Urban Geko designed the web graphics used to announce the latest release of information regarding the event online. The viewer could click on the graphic and receive detailed information about each release. Special care ensured all graphics were bold, clear, and easy to read, while large splashes of color and images were also used to draw attention to the announcement.
The digital e-announcements, e-newsletters, and e-forms were all based on the 3-series design.
As the Walktober marketing campaign was rather large, tracking the project and supervising while delegating tasks was crucial to the final successful delivery of the campaign. This was accomplished with regular project meetings with the California graphic design staff to review and hone the design direction and project details, and daily updates via email and phone calls for progress reports. E-mailed mockups of all the design stages went to the client for review and feedback. The feedback was incorporated in the next set of design mockups and resubmitted for client review. We worked in tandem until the client had approved all final designs and the artwork could be prepped for press. All correspondence happened through a single point of contact, to ensure the correct implementation of the art direction, deadlines, and the final printed products met a consistently high standard.
The posters and web graphics were developed with the overall design style established in their respective proportion, balance and scale. Corresponding e-announcements, e-newsletters and e-forms followed using Adobe InDesign for both digital and print versions by the web design company orange county team at Urban Geko.
Special attention ensured the correct sizing for all e-mail blast artwork, allowing the viewer to easily read the announcements while not having to scroll horizontally to view. This was determined by testing the artwork on several of the standard monitor sizes, screen resolutions, and e-mail clients.
All files are created in 300dpi resolution output and converted down as necessary into RGB Adobe 1998 color JPEG format for the digital screen. All digital JPEGs were embedded into the body of the e-mail for digital distribution to all staff.
Layout: Each of the 3-series collection was developed independently.
Color: Colorful hues of gold, burnt orange, deep red, and golden brown were used in conjunction with the fall season.
Software used: Adobe InDesign, Adobe Photoshop, Adobe Illustrator, Adobe Acrobat
Methods/Techniques used: Page architecture, typography, unity, proportion, balance, scale, elements of shape, line, color
Saddleback Valley Unified District School Catalog
Develop and design a school catalog that is easy to read, navigate through and could be used as a point of reference. Saddleback Valley offers adult education to the working professional.
The objective was to design a unique school catalog that stood out from its competition, caught the interest of the recipient, and could be easily mailed without modification.
A full graphic redesign of an outdated catalog was required for the spring edition by Orange County Graphic Design Company Urban Geko. Free range was given to design a new, modern, contemporary style piece that appealed to both genders and a wide age range of 20 to 50 years old. The new, sleek design with bold, contrasting colors changed each season and was the backbone of a new marketing direction for the school. The 64-page catalog is heavy on text, light on photos, and expensive to print. Mindful of these issues, the catalog design relied on the use of color, typography and graphic elements to support the overall piece.
Contrasting PMS colors of blue and orange were used, with minimal tones due to the newsprint paper stock that it would primarily be printed on once completed. Newsprint stock does not hold color well, so the brighter and bolder the color, the more successful the printed piece is. The cover was printed on #100 gloss text stock, and held 4 over 4 CMYK process color nicely.
Text was laid out using a variety of typography techniques to provide ease of readability and quick reference by the orange county graphic design team. The use of title case, upper case and lower case were used in both PMS colors as well as reversed out color. For easy reference, each section was clearly marked with large-formatted title text and placed vertically along the exterior margins. Subtitles were highlighted in blocks of scaled back color and courses were listed in bold to increase contrast.
Page architecture with white space was extremely important in designing a text heavy catalog such as this one. To break up the white space, add design dimension and balance, bright blocks of color were used on the horizontal planes of the top border, paired with square blocks of color at the bottom exterior ends of the pages.
The Saddleback Catalog consisted of 64 pages and was a large project tackled by Urban Geko. Tracking the catalog, supervising staff and delegating tasks were crucial to the final successful delivery of the project. Having regular project meetings regarding art direction, updating the client on a regular basis, and staying in close contact with service providers all led to the success of the campaign. The full catalog mockup was e-mailed to the client during each of the design stages for review and feedback. This feedback and any revisions given to the design team were incorporated on each delivery of the mockup and resubmitted to the clients for review. This refinement continued until the full final design had been approved and the final artwork was ready for print. All correspondence was done via a single point of contact to ensure correct implementation of art direction, that time deadlines were met, and the final printed product met a consistently high standard.
The catalog was created in Adobe InDesign with all stock photography adjusted in Adobe Photoshop. Vector illustrations were created in Adobe Illustrator. Master pages were set up with main graphic elements in place. The stripped-down copy without any text formatting was imported directly from MS Word and placed within their respective text boxes. Character and paragraph style sheets were set up and applied to the newly imported text. The text was then laid out on each page, massaged, and formatted to fit nicely within the given allotted space. Images and vector illustrations were added to complete the piece.
Spell-check, alignment, color sampling, and resolution were all double-checked prior to final export. A final preflight check was performed, the document was packaged and exported as press quality PDFs with 1/4″ bleed, and was submitted for printing. The service bureau required using a customized PDF setting, individual PDFs for each page, and specific file naming systems on the final export.
Layout: Clean, modern, simplistic design style for ease of reference.
Color: Two contrasting complimentary PMS colors are used with black.
Specifications: Size: 6″W x 10.25″H, Inside Color: 2 PMS, plus black, Outside Color: 4/4 CMYK, Paper Stock: #100 gloss text for cover + #70 newsprint for inside, Other: trim, fold and saddle stitch
Software used: Adobe InDesign, Adobe Photoshop, Adobe Illustrator, Adobe Acrobat
Methods/Techniques used: Typography, page architecture, balance, contrast, unity, color, space, scale, proportion, hierarchy, photo manipulation
Madison Place Invitation
To design a formal invitation for a luxurious residential project’s grand opening celebration.
The graphic design team provided an uncommon style of invitation with a sleek and modern design. The team designed an outer shell invitation with a center gatefold, an insert card nestled inside, and both packaged in a colored envelope.
A uniquely designed invitation with an air of sophistication was needed on a small budget. A gatefold style invitation was used with the front opening panels to simulate walking through a grand French-door style entrance. This was coupled with a sleek, modern, simplistic and welcoming design style.
The full 5″W x 7″H invitation, insert card, and envelope were designed by a Irvine graphic design team in Adobe InDesign. Two primary colors and repetition in the shape and line styles gave this piece an ultra-sleek look. The #80 card insert card contained all the primary information on the event and was placed inside the gatefold shell. The invitation was printed on #120 gloss cover stock, with trim, score and fold. The front left panel logo of the gatefold was die-cut to extend over the right panel, where a small adhesive was placed to “lock” the invitation in place. It was placed in a cream-colored envelope with a black ink return address for the final presentation.
Layout: Center gatefold was used to simulate an entranceway and entice viewers to attend the celebration.
Color: Black color was used for elegance and sophistication, paired alongside with creamy browns.
Other: Cream-colored envelopes embrace the invitation for mailing.
Software used: Adobe InDesign, Adobe Acrobat
Methods/Techniques used: Elements of shape, line, size, color, proportion, balance, typography, texture of paper stock
Xroads Letter Size Flyer
To design a flyer to promote a new Labor Management Program that had been developed on behalf of a consulting company.
The flyer was designed with simplicity, modern architecture, easy readability, and needed appeal for their target audience.
The use of the four corporate colors were introduced, with each flyer release pertaining to one of the primary colors— in this case the blue. The flyer was text heavy and Orange County Graphic Design Company proposed that in order to break apart the text, a two-column layout was used and complimented by a wide margin border. Shades of blue and blocks of color highlighted main sections. Areas were further defined with graphic color blocks, frame borders and Japanese dotted lines. Corporate branding was further imprinted with the company’s logo featured on each page.
The flyer was produced in Adobe InDesign, with all stock photography cleaned up to ensure correct color in Adobe Photoshop. To keep the flyer design simple, an abundance of white space was used and text formatting heavily relied upon to break up the congestion. The final file submitted went through a preflight check, was packaged and checked for color, bleeds, and resolution. A press quality PDF with 1/4″ bleed was submitted for print.
Layout: Strong cover and back page closure were consistent with the companies branding.
Color: Shades of blue tones were used to highlight, break apart design sections, and add graphic variety to the piece.
Size: Flyer was designed on a standard 11″x17″ folded in half for a final size of 8.5″W x 11″H.
Typesetting: One font family was used with various styles of text formatting, which resulted in proper hierarchy and added variety.
Software used: Adobe InDesign, Adobe Photoshop, Adobe Acrobat
Methods/Techniques used: Typography, page architecture, balance, contrast, unity, color, space, balance, scale, proportion, hierarchy, photo manipulation
Orange County Graphic Design – Since 2005
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