You’ve put in the hard work. You’ve created a beautiful website that reflects your brand perfectly. But there’s just one problem: it’s not converting visitors into leads or sales. If you’re ready to take your website to the next level and design a site that actually converts, then keep reading. This blog post will give you actionable tips and tricks that you can implement today to start seeing results. Ready to learn more? Let’s dive in!
1. Make sure that it is properly structured
When designing a website, it is important to make sure that the site is properly structured. This means that the navigation should be easy to use and the content should be organized in a way that makes sense. For example, if you have a lot of products, you might want to put them in categories so that visitors can easily find what they are looking for.
Additionally, the design of the website should be such that it is easy for visitors to take the action you want them to take. For instance, if you want people to sign up for your newsletter, you should have a prominently placed form where they can do so. If you want people to buy your products, the “add to cart” button should be easily visible and located near the product description.
Finally, it is also important to consider the overall look and feel of the website. The colors, fonts, and images you use should all work together to create a cohesive design that is pleasing to look at. Keep in mind that first impressions are important, so make sure your website looks professional and polished.
2. Call to action is direct and clear but not pushy
Your call to action should be direct and clear, but not pushy. The last thing you want is for your website visitors to feel like they’re being sold to. Instead, focus on making your call to action seem like a natural next step for your website visitors.
One way to do this is to use active language that clearly states what you want your website visitors to do. For example, if you want them to sign up for your newsletter, make sure your call to action says something like “Sign up for our newsletter” or “Subscribe to our newsletter.”
Another way to make your call to action more effective is to use a strong verb that encourages website visitors to take action. For example, instead of saying “Sign up for our newsletter” you could say “Subscribe to our newsletter.”
Finally, make sure that your call to action is visible and easy to find. Don’t bury it at the bottom of a long page of text – put it front and center where website visitors will see it as soon as they land on your page.
3. Offer value, highlight your brand’s core benefits
Your website is your brand’s digital home, and as such, it should reflect your brand’s core values and benefits. When designing your website, make sure to offer visitors value and highlight your brand’s unique selling points.
Your website should be designed with your customer in mind. What are they looking for when they visit your site? Make it easy for them to find what they need and lead them towards taking the desired action, whether that’s making a purchase, signing up for a newsletter, or requesting more information.
Use strong calls to action (CTAs) to guide visitors towards taking the next step. And don’t forget to use compelling visuals and engaging copy to really drive home your message.
By following these simple tips, you can design a website that not only looks great but also effectively converts visitors into customers or leads.
4. Give proper distinguishers as to what makes you unique in the market
What makes you unique in the market?
This is a question you should ask yourself before starting to design your website. Once you know what sets you apart from the competition, you can start to focus on how to communicate those differences effectively to your target audience.
Some things to consider when thinking about what makes you unique:
5. Add references to make sure your claim sure and strong
When making a claim on your website, it is important to have references to back up your assertions. This will make your claim more credible and convincing to potential customers. There are a few ways to add references to your website:
1. Include testimonials from satisfied customers. These can be in the form of written testimonials, video testimonials, or both.
2. If you have press coverage, be sure to include links to any positive articles or reviews.
3. If you have data or research that supports your claims, be sure to include links to those as well.
4. If you have any awards or accolades, be sure to list them prominently on your website.
5. Finally, if you are a member of any relevant professional organizations, be sure to list those as well.
6. Make sure that your contact information or physical address is promptly displayed
If you want people to contact you or buy products from your website, you need to make sure that your contact information or physical address is prominently displayed. This may seem like a no-brainer, but you’d be surprised how many websites have their contact information buried in the fine print or hidden away on an obscure page.
Make sure that your contact information is easy to find and prominently displayed on every page of your website. A good rule of thumb is to include your contact information in the header or footer of each page. That way, it will be visible no matter where someone is on your site.
In addition to displaying your contact information, you should also make it easy for people to actually get in touch with you. Include a simple contact form on your website and make sure that all of your email addresses and phone numbers are active and working.