Healthcare SEO services from Urban Geko
Patients search before they call. They look up symptoms, treatments, providers near them and reviews, and they choose from the first few practices that look credible. Healthcare SEO makes sure your practice is one of them.
Urban Geko has designed and marketed websites for medical practices since 2004, so we approach SEO with the site, the content and the patient journey in view together. We look at where your practice stands today, what is holding it back, and what will bring in more of the patients you want.
The problems this work addresses
Situations this service can address:
What the service can cover
The work is shaped around your specialties, locations and goals. It can include:
Deciding what comes first
We start with an audit that ranks the fixes by their likely effect and the effort they take. For most practices, the first month covers technical issues and the Google Business Profile, because those tend to move fastest. Content for your highest-value procedures comes next.
Compliance and patient privacy
Healthcare marketing carries obligations most industries don’t. We keep protected health information out of analytics, forms and ad platforms, review tracking pixels and form handling with HIPAA in mind, and work with your compliance lead on anything patient-facing. More on this: HIPAA email marketing compliance risks.
Specialties we work with
Plastic surgery, dermatology, med spas, dental, and multi-location medical groups. Specialty guides:
How the work runs
SEO is continuing work, so here is what that looks like.
Audit
Your site, Google Business Profile, rankings and two or three competitors, reviewed in weeks 1 to 2.
Prioritize
Fixes ranked by effect and effort, agreed with you before work starts.
Fix
Technical changes and Business Profile cleanup, usually in month 1.
Publish
New and improved procedure pages, reviewed by your providers, in months 2 to 3.
Refine
Monthly reporting on calls and appointment requests, and adjustments based on what moved.
What we measure
Organic calls and form fills, appointment requests, rankings for your priority procedures in your service area, and Google Business Profile actions such as calls, direction requests and website clicks. Where tracking is part of the engagement, we set it up so no patient health information is collected.
What shapes the cost
We quote after the audit, so the scope matches what your practice actually needs.
Questions practices ask before starting
How long until we see results?
Technical and local fixes often show movement in 4 to 8 weeks. Content usually takes 3 to 6 months to build steady new-patient traffic.
Do you write medical content?
Yes. Our writers draft patient-focused pages, and your providers review them before anything goes live.
Can you work with our current website?
Usually. If the site itself is holding you back, we’ll say so and show you the trade-offs.
Is this HIPAA compliant?
We design the work so no patient health information goes into marketing tools, and we review tracking and forms with your compliance contact.
Do you work with multi-location practices?
Yes. Each location gets its own page and Google Business Profile plan.
Where to start
Tell us which patients you want more of, where the practice shows up today, and any compliance requirements the work has to respect. We’ll review your site, your Google Business Profile and two competitors, then tell you what we’d fix first.
Related reading: SEO for plastic surgery practices
Ready When You Are
Talk With Urban Geko About Your Next Project
Start with the priority that matters most to your practice right now, whether that’s a website direction, a specialty that deserves stronger visibility, or an identity that no longer matches the practice you have become. Urban Geko brings more than 20 years of experience in digital design and marketing to that conversation, so scoping decisions rest on informed judgment rather than assumption.
