The 80s and 90s are making a comeback, typography is taking center stage, and live animation is reaching new heights. Let’s have a look at the design trends which are going to dominate the market in 2022.
1. TYPOGRAPHIC MAGES
Typography plays a major role when it comes to a website, as it is the first part that the audience notices. In 2022, web designers will be going all for it. This part reduces imagery and allows the message to carry itself to make the first impression on the user. Rather than being bare, they are more impactful and bold in simplicity.
It is a wonderful showcase for showing inventive, tasteful, and creative lettering styles to the audience.
Do you know, there are more than 1.8 billion websites on the internet. want yours to stand out? Making changes in typography size, color, and style has a great effect on getting the attention of an audience. In 2022, motions will be added to the text as well. They should be used mindfully to make the most impact as to where you want the visitor to stop and take note of.
You can use it as you want like count up, count down, sales, charitable contributions, etc.
Websites like One Last Beat, Red Collar. Super16 uses this concept.
2. ENGAGING RAPHICS
The average lifespan of a website is 1.5 to 2.5 years after that the design of the website gets outdated which means you need to make certain changes from time to time to keep the visitors engaged and have a great user experience.
The animations on the website show technology and inventive heights; it plays a major role in hero sections and page transitions. It is beyond scrolling and encourages more meaningful interaction when clicking, swiping, dragging, etc.
38.5 percent of web designers believe that outdated design is the top reason why visitors leave a website. The key trend is to present a mystery creatively so visitors beg to know more about the brand.
Websites like the LEQBs – the black cube with the cursor, and the text effect on the website make the user want to engage more with the graphics, it gives a sense of investigating to unearth the secrets by clicking and prodding.
3. CUSTOMIZATION and ACCESSIBILITY
From mugs to cakes, everything is customized so why not your website. Understanding the needs wants, the behavior of the customer can drive great results and improve business.
Accessibility is becoming the most vital element of the website design as it is creating an improved experience, more accommodation for the visitors with auditory and visual sufferings.
Concepts like ‘Do this first’ need to be integrated into the designing process from the start. accessibility is becoming equally important just like content strategy, design, and security. Including various features like Dark Mode, font scaling, contrast adjustment make the website stand out from the crowd.
4. CINEMATIC STYLE CONTENT
If you want your visitors to get fully immersed in your website use full-screen videos with perfect design elements to introduce and make the visitor feel the part of your story within seconds.
According to research, the user spends 2.5 hours on smartphones and half an hour on the desktop which includes business, entertainment, and all sorts of activities.
Use effects like slow motion, vignettes, image blurring, filtering, etc to make the website engaging. Minimize the amount of text on the homepage to make the experience smooth and easy from digital content to natural setting.
5. INVENTIVE SCROLLING EXPERIENCE
For making the user experience better and converting, scrolling is a constant opportunity for animated and interactive content.
The visitor simply won’t click on anything on the website rather making the visitor curious with creative experience and effects like psychedelic imagery, parallax effect, it entices the visitor to go down the website rather than getting lost on the way.
Websites like Gusto Play, Red Collar use this concept.
If you don’t have a good strategy, it can be difficult to provide a fantastic user experience.
Fortunately, you won’t have to start from scratch if you want to use them. You can utilize them to refresh certain portions of your website that you believe are lacking.