Do you think your business is too small for branding? Do you think branding is a term used only for those large, multi-million dollar companies and that your little business couldn’t possibly compete? Think again! Branding is not a term that is size specific – Whether you are the next Apple or Microsoft, or a small housecleaning business, branding can be beneficial.
Branding is more than your logo, your color scheme, or even your tagline. Consumers may recognize a brand by these elements, but the personality of the brand is what allows people to connect to it on a personal level. And this is what we strive to bring out in your brand: an emotional connection from your users.
Our Orange County graphic design company takes branding further by using visual elements to build your brand’s personality, its very essence. This is the first thing that potential users will notice, and will determine whether your brand falls short behind the competition or stands out from it.
Where Do You Start?
If you are thinking that the branding process always starts with the visual aspects, you would be wrong. Before you determine what your brand will look like, you need to establish its personality. You need to answer these questions: Who are you? Why should people care? Once these questions are answered, only then can you begin to envision what your brand’s exterior will look like.
We know that it can be hard to figure out, so we like to ask our clients a few lighthearted questions:
– If your brand were an automobile, what kind would it be?
– If your brand wore a suit, what type of suit would it wear?
– If your brand were a musician, who would it be?
While these may seem like strange questions, they help us to establish a concept of discovery, which ultimately allows us to determine the unique personality of your brand.
A Great Brand Means Different Things in Different Industries
Different industries require different branding strategies. When building a brand for a client our graphic design company likes to ask, “what do consumers look for with your type of business/company?” Now it’s time to determine how to make a brand that impacts those consumers; One they will identify with. Remember, there truly is no business or company that is too boring to be branded.
You will find that in most B2B industries, different businesses compete by offering the same or similar services at lower cost or similar cost. In this case, branding can be the what makes one product more successful than the other. Marketing strategies, no matter how big or small the business, should include consistency, attractive images, thoughtful leadership, and consumer involvement. Combining these aspects will give your brand the boost it needs to become something that people will remember and connect to.
Branding can make or break a company image. Modern, easily navigated websites with solid branding elements are much more profitable than a graphically intense website with elusive concepts and products. Keeping it simple yet impactful with your branding results in more success and popularity for your brand.
Your Brand is the Heart of Your Marketing
A popular mistake that many B2B companies make is to treat their brand like any other project, meaning they put it aside once it’s done. On the contrary, once the visual aspect is complete, the journey is just beginning. Consistent marketing, in person, digitally, or even in print, should be an ongoing effort.
Become the next Coca-Cola or Apple of your industry (hey anything’s possible, right?) by letting us help you in your branding journey today!