Today we talk about contrast, which means the “accentuation of differences between elements”. When people hear the term “contrast” the first thing that comes to mind are colors such as black and white, but when it comes to web design, the use of contrasting colors can sometimes be overdone, so it is important to make subtle differences in different elements.

To incorporate contrast in your design you can try changing the fonts. Headlines usually have a lot of contrast surrounding the text – font size might be bigger than all the others and they could also be in bold. Sometimes, you can use a different font family to focus to direct your readers to the headline. Sometimes, you can use a different font family to focus to direct your readers to the headline.

Those who have anchor text in their content, the use of an underline is a great idea to identify the link from the rest of the content. Also, if a certain page focuses on the text, you can choose to make all the other elements such as images small, and the text size bigger.

One of the most common ways of showing contrast is through the use of a dark text over light background, sometimes it is done the other way around. Whatever method you use for your site, it is important that you aim for readability and ease on your readers’ eyes.

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