“There are tons of other people who provide the same services I do. How am I ever going to get more clients?”
One thing’s certain; you can’t expect to stand out from the crowd using the same marketing strategy everyone else does. If you want to transform your business, you need to first transform your marketing.
“Marketing the way everyone else does will keep your business stuck in the slow lane,” says Orange County web design guru Adam. “Stick to a typical small business marketing strategy and you’ll get the same results.” Want to stand out from the competition? Stop doing what everyone else is doing and start using the strategies that help you stand out from the competition and get more clients. There are no small business marketing rules you have to stick to; it’s results that matter.
Here are three ways to distinguish yourself from the competition and grow your business.
1. Target Your Market More Precisely
It’s a common marketing mistake to think that the more types of people you appeal to, the better. The opposite is true. Your prospects are rarely looking for generalists. “They want someone who has the knowledge and experience to provide the solution to their specific problem,” agrees Orange County web design CEO Reza. Be precise about the ideal clients you want to your server. Define your target market by industry, by size, by the length of time in business, by the problem you solve, etc. Of course, you want to make sure that your target market is large enough for your business to be highly profitable.
When you are clear about whom your products and services really help, you’ll attract more clients and you can charge more because of your specialization.
2. Position Your Firm As Experts
Your expertise and that of your competitors may be the same. You’ve all had many years of experience and are successful to varying degrees. So how do you stand out? If you want your prospects to see you as an expert in your field, don’t expect them to seek you out on their own. Demonstrate your expertise and give them a reason to contact you. Create a free, irresistible offer that shows your prospects how well you understand their problems and can solve them. Offer a free test drive, a free report on a relevant business topic, or a free consultation or estimate.
What are you waiting for? Why not find out the marketing strategies and techniques that will put you out in front of your competition today? Each day that you delay means more business lost due to out dated marketing.
3. Build Strong Relationships With Prospects
“Out of sight, out of mind.” Once you’re out the door, off the phone, or your prospect has left your web site, they’re going to forget you. They are going to forget you just when you want them to get to know you, trust you and think of you when they are ready to buy. How can you make sure you have a stronger relationship with your prospects than your competitors do? Our Orange County web design firm believes that staying in contact once a week or once a month greatly helps. Give your prospects ideas they can use that continue to demonstrate your expertise and present them in a personal, engaging way. Your prospects are more likely to buy from the person they know the best.
Take Action to See Results
If you’ve been in business for a few years, you may have heard these three small business marketing ideas. Are you using them to grow your business? For many business people, these aren’t secrets or new ideas, but they have yet to put them into action. Targeting, Positioning and Building Strong Relationships are three simple things you can do that the majority of your competitors, if not all of them, are not doing. Do these three things well and you’ll add more horsepower to your marketing and stand out from the competition.