Selecting a Smart Advertising Firm
“Many companies want to increase their brand awareness by taking advantage of advertising,” says graphic design Orange County firm Urban Geko. In fact, it may seem like organizing an ad campaign is easy and therefore some companies opt to handle this task by themselves. However, knowing a bit more about what advertising companies do can help brand owners decide how who and when to hire.
Want to select the right advertising firm? What can an advertising agency do for me? The following list provides some answers.
1. Return on Investment
When most people think about getting a return on their investment, they imagine receiving their money back after putting their finances into a fund or a project. In the world of advertising, it’s important to think about the VALUE OF IDEAS as well as the VALUE OF CAPITAL.
When an ad agency and a brand come together, they can share ideas. The ad agency will take this investment of ideas and return an advertising plan that can help the brand grow.
Smaller ad agencies can provide a quicker service because they use technology to solve problems efficiently. It’s not always necessary to hire the biggest ad agency around. “A smaller company that charges on a per-project basis is a great choice because ideas and designs can be generated at any time,” adds Monique from well-established graphic design Orange County firm Urban Geko. When working with an ad agency, it can be frustrating to have calls pushed to voicemail or to wait days for an email to be answered. This is another great reason to work with a smaller agency. After all, if you’re going to put the future of your brand into the hands of another team, don’t you want to meet that team face-to-face? Smaller agencies can create a better personal relationship with their clients.
When you want to promote your brand, you want to be unique. You don’t want to look like just another start-up. That’s why it’s so important to work with an ad agency that understands your goals.
If you try going to a large media vendor you’re likely to get bland results. Their focus is on the bottom line and getting clients to sign contracts. When you work with a smaller, independent agency, you can develop a working partnership that is focused on the creative experience instead of being focused on making deals. When the future of your brand is the topic of discussion, you want that discussion to include vibrant, passionate voices. This isn’t the time to sit around in a boardroom and push papers around. It’s time to go to the drawing board and develop bright, exciting ideas.
You want your customers and clients to be excited about your brand so you should hire an agency that is excited about promoting you!
You won’t find passion and drive at a large, impersonal media vendor. Look for an independent ad agency, like Urban Geko with a reputation for getting results that are customized to the client instead of being driven by the bottom line.
When you own or manage a business, trust is one of the most important assets to have. This still applies when looking for an advertising agency to hire. The success of your brand profile is at stake so it’s critical to make sure that the agency you hire is going to deliver on their promises.
Consult with other professionals to get the scoop on which companies are the best. Have multiple meetings with several agencies to get a feel for their style. You’ve got to make sure that your team will mesh well with the agency’s team. That’s important for a great co-working experience. A company with years of experience will have deeper insights into advertising techniques as well as the knowledge to generate unique ideas. Choose an agency with a proven history of success. Now that you know a little bit more about choosing an advertising agency, you can make an informed decision about your brand promotion. It may sound tempting to save money and go it alone but hiring the right company can make a world of difference for the success of your brand.