Secret Stories About 8 Famous Packaging Designs
Think about the way some of the most famous products are packaged.
Can you imagine a Hershey’s Kiss without its shimmery, silver foil and white ribbon spouting from the top? Can you picture a Barbie Doll without its see-through box?
Packaging designs help evoke a feeling that you can associate with the product. The use of colors, fonts, and structures help to dictate how consumers experience the brand itself.
Even when social media and online shopping rule, product packaging having a memorable in-person presence is essential. Just ask these eight products which still find success with their iconic designs.
1. Dutch Gold Honey Inc. bottles
How can anyone think about honey and not think about Winnie the Pooh? Well, there happens to be a connection. Dutch Gold Honey Inc. was the first company to use the bear-shaped bottle about 60 years ago. A.A. Milne, the creator of the world’s most famous bear, had just died, so it was still in the news. Ralph Gamber, Dutch Gold Honey’s founder, said that because bears like honey, then they should package their honey in a bear.
Image credit: Amazon
2. Campbell’s Soup cans
Andy Warhol may have turned the Campbell’s Soup can into art in the 1960s, but the famous red and white design dates back to 1898. When the company first launched, the cans actually appeared in blue and orange. But when the company’s treasurer, Herberton L. Williams, attended a football game between the University of Pennsylvania and Cornell University, he was so inspired by the red and white uniforms donned by Cornell; he suggested the drastic change.
Image credit: NBC News
3. Heart-shaped chocolate box
If it’s around Valentine’s Day, you’re sure to walk into any convenience or grocery store and find shelves full of candy in heart-shaped boxes. But did you know when this concept started? Richard Cadbury, who ran the British chocolate company, Cadbury, designed the colorful package himself. Each box contained “eating chocolates.” The privileged society of the Victorian era often gave chocolates to show affection, so they became trendy. And when Valentine’s Day became commercialized, Cadbury saw an even more significant boom for their heart-shaped box.
Image credit: Cadbury
4. Kikkoman Soy Sauce bottles
It’s hard to believe that a bottle you find on the table of every Japanese restaurant started with over 100 prototypes. But the bottle’s designer, Kenji Ekuan, wanted to get it just right by capturing a simplistic and elegant Japanese design. Ekuan vowed to create positive and useful things after he lost both his sister and father in the atomic bomb on Hiroshima. He told the New York Times, “For me, it represents not the new Japan, but the real Japan.”
Image credit: WebstaurantStore
5. LaCroix cans
When it comes to seltzer containers, LaCroix definitely stands out. It’s flashy font, and vibrant color schemes make you think of an island oasis as you drink every last sip. And their branding and packaging haven’t changed since 2002. Lyle Zimmerman, the head of Alchemy Brand Group, designed the can’s packaging, even though National Beverage – LaCroix’s parent company – hated it. However, consumers loved the unique design.
Image credit: LaCroix
6. Morton Salt
Back in 1911, most salt packaging made it difficult to pour salt. And if the weather wasn’t cooperating, meaning it was raining, damp, or humid, the salt was even more challenging to get into shakers. Morton Salt was the first to use a round package with a metal spout, and also kept the salt safe from airborne moisture. And the now-famous little girl with the umbrella? The ad agency, N.W. Ayer & Company, developed the concept to show that the salt will always pour, even on rainy days.
Image credit: Morton Salt
7. Tiffany & Co. boxes
As soon as a woman sees the iconic little blue box with the white ribbon, she knows she’s about to receive something special… and shiny! Since 1878, Tiffany & Co.’s little blue boxes have become synonymous with luxury and classiness. No one knows for sure why the founder, Charles Lewis Tiffany chose that particular shade. However, turquoise jewelry was trendy among wealthy women at the time.
Image credit: Tiffany & Co. on Instagram
8. Toblerone candy box
In 1906, chocolatier Theodore Tobler, thought outside of the box, literally, for his candy bars, already in a three-sided mold. Using the Swiss mountain, the Matterhorn, as inspiration as he created a pyramidal box with his production manager, Emil Baumann. According to Tobler’s sons, however, his inspiration came from Parisian dancers forming a human pyramid.
Image credit: Ashley Pomeroy