Is it time for a website redesign?

When you first designed your website, it most likely met your needs as well as your customers at that time. The problem is that as time goes on, both yours and your customers needs, will change. In today’s society, websites are critically important to the success a business. As your needs change, your website should reflect these changes. To help you decide if it is time to redesign your website, the Urban Geko team has put together a few questions to ask yourself.

Has your brand or Company image changed?
If your company has gone through a change, your website should also reflect these changes. Whether it be a new locations or a whole new branding change, your website is the first place many people will go to find out information about your company. Making sure your website coincides with any changes is very important.

What is currently working on your site? What needs work?
Before you redesign your website, it is important to make a list of what you like and do not like on your current website. If there is something on your current site that works very well, you will want to incorporate this on your new site. However, if there is something that you know is not working on your current site, then you need to find a way to change it, or make it better.

Does your site look dated?
The way a website looks to a user can leave a lasting impression on the way they feel about your company. Does your layout look clean and modern? You will also want to think about the content you provide to your users, is it still relevant? Updating your website to have a professional and relevant look and feel is very important to users.

Does your website take a long time to load?
Most people will not sit and wait five minutes for a website to load. If your website does not load in a matter of seconds, you risk loosing potential customers. Your site should not only load quickly, but should load correctly. It is also important to test your website often to make sure there are no broken links.

Does your website have Cross-Browser Compatibility?
Not everyone uses the same browser. In order to make sure you are not losing a lot of traffic, It is very important that your website be compatible with all of the major browsers that people use. Some of the most popular browsers include Firefox, Internet Explorer, Chrome, Opera, and Safari.

Hopefully we have given you a few things to think about when considering if it is time to redesign your Orange County Web Sites. Although redesigning your website may seem like a lot of work, but the benefits of doing so can greatly impact your business in a positive way. Remember that your website is the first impression many people will have on your company so keeping it up to date is very important.

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