“Bringing one click, free Wi-Fi to Starbucks opens up new opportunities for our customers and gives us the backdrop to continue to bring innovation to their in-store experience. We’re finding new ways to bridge the third place coffeehouse environment with the digital space, and look forward to sharing that with our customers.” -Stephen Gillett, Starbucks Executive VP
With 4th of July behind us, Starbucks has given us something else to celebrate besides our country’s independence day. This month the coffee chain giant has begun offering free, unlimited wi-fi access in 6,800 U.S. and 750 Canada stores through AT&T. The access, which emphasizes no need for a customer card, username, password or fee is a marketing strategy Starbucks has employed to compete with other cafes such as McDonald’s Corp. that have been offering free wi-fi for several months now. McDonalds has solidified their position as a successful provider of coffee with their widely popular McCafe line. For cafes and bookstores, the idea is that the longer they can get you to use their free internet, read their books or simply just chat with friends the more likely it is that you will purchase something.
According to the “Starbucks Newsroom,” the internet access should be seamless for all laptops, tablets and mobile devices- including the iPad. They also announced that later this Fall, Starbucks Digital Network will be teaming with Yahoo! to offer users free access to sites that usually come with charges including The Wall Street Journal, iTunes, NYTimes, Patch, USA Today and Zagat.
We, at Urban Geko, love coffee and are thrilled that you will be able to experience our work as los angeles website designers at a Starbucks near you!