Imagine, if you will, the following scenario;
You’ve just come up with an astoundingly brilliant and fool-proof business plan that’s guaranteed to succeed. Your company name is set, you’ve got your office space leased and desks purchased, now all you need are business cards and a logo. Luckily, you’ve found someone to design, print, and deliver your new logo and business cards post-haste. You’ve got the logo on the outside of your building, on the front door, and emblazoned on your company car in a week’s time only to find out that your in-town competition has a logo that’s nearly identical to yours.
A slight exaggeration, perhaps, but not too far from situations that have happened.
Designing a logo is a very meaningful project that will reflect a company’s image for years to come. The design needs to be thoughtfully and strategically considered and not whipped up in a matter of a few hours.
Of course, the quick way can save money, but contrarily, it can cost money to re-do if it is too much like a competitor’s logo or is not recognizable enough to attract customers.
A logo is an investment in your company and will pay dividends if it is done with foresight and careful consideration. By letting a design team like Urban Geko’s produce your logo, you can rest assured knowing that exhaustive research, insightful understanding, and top-notch design have been poured into the process. The result is a corporate identity that helps you stand out and let the world know who you are, and what you can offer.