Zaya Rum Branding
‘Better than Anything’ is the slogan for Zaya Rum, which meant we have big drinks to fill. Infinium Spirits approached us to redesign their current Zaya brand with the expectation that the new identity would exude class and edginess, while supporting the boldest of the taglines. What a diverse mix! The Los Angeles website design team took on the project with great optimism, designing pieces ranging from life size banners, shelf talkers and advertisements, to point-of-sale packaging, labels and bar cards. Sounds like a lot of fun, and it was!