Lots of acronyms get tossed around in almost every industry, and it’s especially true with web design. One that you may have heard of lately is “SEO”, but what exactly is it and why is it so important?
SEO stands for “search engine optimization”, and in a nutshell, it’s the science of making a website very attractive to search engines like Google, Yahoo! and MSN. The more the site’s content has been optimized for what the search engines look for, the higher it will appear in search results. This is monumentally important if you want your site to appear in a search related to geographic region. For example, you may own an engineering firm in Denver, Colorado, so if someone searched for “engineering Denver, Colorado”, you’d want your site to show up at or near the top.
Understanding what SEO is partially reveals why it’s so important. Getting your site near the top of the results is only half of the equation; the closer the site to the top, the more likely people are to visit. When implemented properly and kept up-to-date, SEO can generate vast amounts of relevant, targeted traffic to your site. In a short while, the search engines will learn that your site is relevant to certain key words and direct even more traffic to the site. More traffic means more potential customers visiting your site and even higher probability for new business.
Utilizing SEO can be one of the most cost-effective means of helping ramp up business if done properly. Keeping up with current trends and understanding what makes SEO work are crucial to getting positive results. The SEO experts at Urban Geko have years of experience optimizing sites for the best possible search engine results. In combination with great design and intuitive navigation, SEO from Urban Geko can help get your site noticed and generate traffic that boosts business.