Delightfully Sweet Branding From Candytopia
Candytopia, described as a “sprawling sanctuary of confectionary bliss”, has finally opened in Santa Monica after much anticipation. The four month-long event features interactive art installations inspired by – you guessed it – candy! Adults and children can live out all their Candyland dreams as they nibble their way through over a dozen sugary environments, from “flying unicorn pigs to a marshmallow tsunami” (we don’t know exactly what that means, but we’re in). Despite the sugar overload of the event itself, the sweetest part for us is the branding and website design!
As soon as you open the Candytopia website, you’re greeted with bright colors, charming and vibrant imagery, and unique bits of text that leave you wanting more. If those colors don’t get your mind on candy, the pictures will.
Our favorite part of the branding is the candy-esque logo that combines so many aspects of iconic sugary delights such as a candy straw, a peppermint candy, and a lollipop, and features a whimsical font resembling fluffy, twisted taffy. Not to mention the creative combination of graphics and text, with all the candy components making up a part of the word “Candytopia”.
The social media advertisements are the cherry on top of this scrumptious marketing, featuring the same vibrant colors and playful imagery.