Being different is risky, but in order to stand out above the rest, it is almost required in today’s market. The question is, how far are you willing to go to make your company stand out? Are you willing to step out of your comfort zone in order to bring in business? Your graphic design firm is here to give you a few tips on what you can do to help your company stand out.

Quality Customization
If you want to be different, then get rid of the templates and go custom.  Although, custom design is typically move expensive, it is definitely worth it in the end to know your designs were created just for you. Most effective designs are those that were created with a purpose, stand out and have never been seen before.

Use of colors
Color is a vital element in design.  People typically process color before they even aware of it, which is why choosing your design colors is very important. Color can be used to enhance meaning, show structure, communicate a mood and also show dimension.  Don’t be afraid to go with a bold, or vibrant color as long as it is used properly.

Use of shapes
Incorporating a unique or non-traditional shape in your marketing material can really give your brand a signature look. Weather you are designing a business card, postcard or a website, incorporating a consistent shape into all mediums can have a positive effect on your brand. For example, instead of going with your standard horizontal business card, which everyone has already seen, try something like a circle or a square to make it stand out among the rest. Incorporating unexpected shapes into your marketing material is an easy way to make your business stand out.

Keep it simple
We have said it before, and we will say it again… When it comes to design, less is more. There is no need to add a bunch clutter to a design to make it different. If it is not needed to make the design better, then leave it out.  A clean and simple design keeps the readers eyes where they need to be- on the message. Simplicity is a powerful tool in design.

When it comes to your business, don’t be scared to stand out. In order for a business to grow, it is important to grab your potential client’s attention. Don’t be afraid to be different, especially with Urban Geko by your side.

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