How To’s

Reality Check On Your Marketing?

Reality Check On Your Marketing? 150 150 adminxs

orange county branding agency

Reality Check On Your Marketing?

An effective marketing campaign is key to a successful business. Times are changing and they are changing fast, which mean new strategies and designs are required if you wan to stay afloat in today’s market. Your Orange County branding agency design team at Urban Geko is here to give you a few tips on what you can do to ensure your business is successful.

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orange county website design firm Urban Geko

Grow Your Business in 2015

Grow Your Business in 2015 870 350 adminxs

It is not a secret; every business owner wants his or her company to be profitable. If you are looking for a few ideas on how you can grow your business, our team at Urban Geko is here to help.

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How to Write a Deliciously Creative Design Brief

How to Write a Deliciously Creative Design Brief 150 150 adminxs

Congratulations, your newest client is a local ice cream shop down the street! While your first thought is probably how not to gain weight throughout the duration of the project, your second should most definitely be about where to begin: by writing a detailed, thorough design brief. read more

How to Master the Art of SEO, Vol. 6: Visual Accessories

How to Master the Art of SEO, Vol. 6: Visual Accessories 150 150 adminxs

“Websites don’t link to other websites. People point to other people’s work.”
-Lyndon Antcliff, Comwall SEO.
Throughout our SEO series we’ve constantly stressed that you need to design for the user– not the search engines. This is because ultimately, SEO practices and the web as a whole are driven by the people who use them. Therefore, it’s important to keep in mind who you are designing for in order to effectively communicate the messages you’re trying to convey through your website. Thus far we have covered: Keywords, content, metatags, links and Domains. In this final volume we will discuss the last element of SEO website design: Visual Accessories. read more

How to Master the Art of SEO, Vol. 5: Domains

How to Master the Art of SEO, Vol. 5: Domains 150 150 adminxs

You’ve completed the design and coding for your new website, now you’re ready to make your site live. What do you do? Find a hosting site and search for available domain names. Inevitably, unless you have a long unique name for your site chances are you’ll be given a ton of options with unfamiliar domain names (.net, .biz, .me, .ca). Above is the list of domain options that pop up if you were to type in “urbangeko.com.” Of course our California website design firm has already taken it, so we’re left with these options. Choosing the best domain name for your site can be a daunting task, but have no fear! Our fifth installment of How to Master the Art of SEO will provide you with some helpful tips about making your domain work for you. read more

How to Master the Art of SEO, Vol. 4: Links

How to Master the Art of SEO, Vol. 4: Links 150 150 adminxs

Links: the medium through which information is connected and shared across the internet. This single entity is the reason why the internet is often referred to as a “web” of content; everything is connected in one way or another by different degrees of links. They are also what fuels the popularity of Twitter, one of the fastest growing social networks in the world. Links make the constraint of just 140 characters a mere illusion; users can share articles, videos, and photographs that far exceed that limit through the use of links. Besides being the fabric that weaves together the very existence of the internet both metaphorically and graphically, links are also very important to SEO website design. In this blog, Vol. 4 of our How to Master the Art of SEO series, we’ll discuss how links can improve – and worsen- your web page development. read more

How to Master the Art of SEO, Vol. 3: Metatags

How to Master the Art of SEO, Vol. 3: Metatags 150 150 adminxs

This is the third volume of our UG Blog’s series on SEO website design and some of you are probably wondering why this is entitled How to Master the Art of SEO rather than How to Master the Science of SEO or something along those lines. Search Engine Optimization grew popular in the mid 1990s when the dot com era was still at large and while it has been studied and written about for several years, one can still not categorize it as a hard science. Meaning there is not a specific procedure you can perform on your website to guarantee that it will rank #1 on a search engine. The main reason being competition; it is simply not possible for everyone to be #1. read more

How to Master the Art of SEO, Vol. 2: Content

How to Master the Art of SEO, Vol. 2: Content 150 150 adminxs

Do you have a blog that you love to read everyday? Or maybe you have one of your own that can be viewed by your family and friends that you use to share your personal thoughts and opinions on things. Having a blog on your website is an excellent way to improve the SEO of the site. This is because blogs allow you to keep the content fresh while making the topics interesting and relevant to your readers. As an Orange County Web Design Company we maintain a blog by updating it with interesting information that we believe will be relevant to our readers. Let us know if we’re doing a good job!
Last week, we discussed how using keywords can be advantageous to the SEO of your site. Now we can move onto Volume 2: Content, where we’ll discuss advantages and disadvantages that occur when writing content for your site. The main idea to keep in mind with writing relevant content is that you’re writing for a specific audience; put yourself in their shoes. If you can think of things from their point of view- what subjects will they find relevant to them, what events will they find interesting- you’ll be on track towards writing SEO friendly content. read more

How to Master the Art of SEO, Vol. 1: Keywords

How to Master the Art of SEO, Vol. 1: Keywords 150 150 adminxs

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Above is the list of words I typed into Google today (except for the last one, I’m not a 14-year-old girl). What did you search for through your search engine today? With content overload reaching its peak since the advent of the worldwide web, search engines play a crucial role in sifting through all the information to help users find what they need. On the other hand, being found plays an integral role for the owners of those websites; it can dictate the success of one’s business, personal blog or just about any type of website known to man. With this in mind, millions of websites have been investing in a little something called SEO (Search Engine Optimization). As a design company that specializes in SEO website design, we sometimes forget that not everyone is an expert on the topic. So, we’d love nothing more but to share our wealth of information with you!
There have been rumors that Facebook’s new “Like” button as a form of social links will replace Google as the head honcho of SEO rules. But until this rumor manifests into reality we’ll go ahead and share a useful checklists that can optimize your sites for Yahoo!, Google, Bing, Ask & MSN/Live. In this blog, we’ll go over various SEO strategies, starting with keywords. read more

How to Prepare for an Earthquake

How to Prepare for an Earthquake 150 150 adminxs

You hear a rumble in the floor beneath you, the walls begin to shake. Glass shatters and books and pictures frames are thrown from the shelves. An earthquake has just struck- do you know what to do? As a Los Angeles website design company, we make a living visually communicating information effectively to a large audience of people. With the recent multitude of Earthquakes that have rattled the world both physically and emotionally, we would like to share with you vital information about what to do if you are ever caught in this natural disaster. read more