Holiday Season –
A Great Time to Ramp up Your Marketing Collateral
The holidays have finally arrived, and before we know it there will be sleigh bells ringing and we’ll be ringing them into the New Year. With year-end sales and quotas to be met, this time of the year is a great way to gain traction on your marketing collateral while qualifying your year-end budgets.
Social media marketing is a growing trend in today’s marketplace. For those who are new to social media marketing, it is the process of generating website traffic or awareness through various social media networks. A few of the most common social media networks are Facebook, Twitter, LinkedIn, Pinterest, YouTube, Google+ and Instagram. read more
Advertising Designs That Stand Out
People encounter hundreds of advertisements on a daily basis, and may not even realize it. When you do come across an advertisement design that grabs your attention it’s usually because there is something unusual or appealing that draws you in. The graphic design Orange County team at Urban Geko found some creative designs that definitely make you look twice. read more
All across the internet in press releases, news articles and blogs our Orange County Web Design firm witnessed the new Gap logo receive very unforgiving criticism only to be switched back to the original one in less than a week. Marka Hansen, who has been the president at Gap brand for the past three years, explained, “There may be a time to evolve our logo, but if and when that time comes, we’ll handle it in a different way.” read more
Red Zone. High Endurance. read more
On June 12, 2010 two of the world’s most powerful countries will come together to play for the most revered soccer title known to man: the World Cup. The small town of Phokeng, South Africa will not only host the United States and England, but several other countries as well: Mexico, France, Argentina, Greece, Germany, Nigeria etc. With all the hoopla surrounding the event our Los Angeles graphic design company immediately brought our attention to one thing: the brand identity of the tournament.
The logo itself strongly brands the colors of the South African flag: black, blue, red, green, yellow and white. This color scheme set a tone for the logo that will give viewers an already recognizable feel for the games to come. read more
My latest project at Urban Geko, a Los Angeles graphic design firm, is to create a top-secret logo for a new product developed by a construction man turned inventor. Pretty awesome, huh? With that project in mind I thought I’d share with you my personal logo design process. However, as I browsed the internet for other logo design process suggestions I realized that mine really shares a lot of similarities with others and is therefore, not as secret as I thought. read more
Way back in 2005 when I was a freshman in college, I bumped into a dorm mate of mine named Scott. He was a husky young man who towered an entire head length above me (I’m 5’7″- so he was pretty tall in my opinion). What I remember about Scott the most, however, was not his tousled hair or faded jeans but his bright red shirt of a panda swatting down tanks and airplanes as if it were some Godzilla monster. read more