“Design is a journey. Find your own path
Work hard. Be nice and Stay humble.”

The term ‘UX’ is still considered a jargon in many companies. By now, most of the people do know that UX means user experience but don’t go by its face. It is not just about drafting the interfaces. It is beyond that.
It kicks in at the strategy phase and plays a pivotal role. Companies strive to create positive, consistent, predictable, and desirable outcomes with UX, which may include interface, industrial design, physical interactions, and more.
UX helps in conducting user research and analysis and delves into every step of the product lifecycle.
It is UX that dictates the plan of action in every business and influences the policies that are targeted towards enhancing the user experience.
The following is a list of the most common UX misconceptions that are encountered in the building of apps and websites.

1. UX Design is a step In a Project

Unlike many who believe that user experience design is confined to interfaces, it is a far broader process that starts from the first step of strategizing to ultimately affecting the entire lifecycle of the project.
“User experience design isn’t a checkbox; you don’t do it and then move on. It needs to be integrated into everything you do.” – Liz Danzico
UX design has a crucial part in defining the business strategy and providing baselines for business decisions. UX design works from defining the user experience to designing for the user experience.

2. You’re an Expert! You Don’t need To check your design

When it comes to evaluation, user testing if often considered unnecessary if it has been reviewed by an expert
Yes, an expert can find major usability problems, but usability tests always reveal surprising issues.
“User testing is the absolute key”
Experts sometimes miss the real problems that cause users to fail tasks. Thinking that experienced designers do not have to test their products is one of the greatest misconceptions in web design.

3. White Space is an empty space

White space or “negative space”, referring to the empty space between and around elements of a design or page layout, is often overlooked and neglected.
Many consider it a waste of screen space but it is an essential element in web design.
“It is to be regarded as an active element, not a passive background,” Jan Tschichold
For designers, white space is as important as the content. White space can bring elements of the content into focus. It leads the viewer around the page by the designer’s intent.

4. Design has to be Original

Many users do not wish to adapt to the conventional user interface design patterns. They would rather create something of their own or maybe reinvent what is already in there. But, what is to be taken into consideration here that the design patterns often rejected by designers are the ones that have been tested and have been functioning.
Users have an understanding of how they function and, I believe, the users appreciate usability over novelties. Standard patterns will eventually benefit the audience.
“Conventions are your friends”
You may still feel that a new outlook is needed but before you apply that you need to be a hundred per cent positive that your perspective or new pattern is better than the existing pattern. Because maybe the great design solution you seek is probably already out there.

5. Small Details don’t matter if the design is Good

Small details go a long way. One needs to pay obsessive attention to details, down to the smallest bits.
Fine details, such as an informative error message, or the orders in which products are shown on a category page, strongly impact the user experience and the bottom line.
“The details are not the details. They make the design.”
– Charles Eames.
There is a very short space of time and limited interaction to shape the experience for the customer.
The customer can be pleasantly surprised by the little extras: the attention to details and speed of service. This will guarantee that your customers come back to you and even tell about you in their social circle.

6. You need to redesign websites periodically

Redesigning a website is basically done to increase conversions and attract new customers. But sometimes this strategy may backfire too. It has been reported that many users hate change.
It doesn’t matter if the new design is better than the original one. Google, Yahoo and Amazon follow this strategy with great success: you can hardly see significant changes on their websites.
“Don’t redesign just to do something new, redesign because you have a better answer to the question.”
– Paul Scrivens
Designers should approach redesigns very carefully. They should consider the business reasons and the switching cost for users in the first place, and also decide whether minimal changes would suffice.

7. Photos Improve the user’s experience

Decorative images are frequently used to emphasize a certain page element but it turns out that this technique often makes the element less visible.
It has been stated that photos and other decorative graphic elements rarely add value to a website and even less to a mobile app. They tend to harm than improve the users’ experience.
Users usually overlook stock images and might even get frustrated by them.
“Decorative images were looked at less [than informational imagery] and users preferred to ignore them.”
– Zigzag Image
Instead users look for content and ignore unrelated visual noise.

8. More Features lead to higher satisfaction

It’s great when we are offered choices in life. It makes us feel more in control of the situation. But unfortunately, it is not the same when it comes to choices in website features.
The more choices a website or web application offers, the harder it is to understand the interface. This leads to decision paralysis and it gets frustrating.
It is a paradox but people are more likely to make a purchase when offered only a limited number of choices.
“Resist the impulse to provide lots and lots of choices to your customers. Remember they will SAY they want lots of choices, and you will think that lots of choices is a good thing (because you like them too), but too many choices means they won’t buy at all.”
-Susan Weinschenk
One of the best examples of this is Apple. Apple has consistently produced products that are minimalist in design, task-focused and consistent.

9. Graphics enhance the page elements

A very common mistake that people make in web design is that they believe that graphics make a page element more visible.
They try to emphasize an important piece of content with a graphic-heavy and flashy presentation.
This approach, however, often makes it less visible. When people are looking for a particular thing on the website, they look for texts and links where the required information can be found.
People often end up mistaking visual or colourful page elements for ads and end up ignoring them.
“The real fact of the matter is that nobody reads ads. People read what interests them. Sometimes it’s an ad.”
-Howard Luck Gossage
It doesn’t mean though that you can’t use any emphasis. Contrast does work well and is essential for prioritizing content and thus creating effective web design.

10. All pages should be accessible in 3 Clicks

This three- click rule has been a hot topic for a very long time now. But contrary to the popular belief, people don’t leave your site if they’re unable to find the desired information in 3 clicks.
In fact, the number of necessary clicks affects neither user satisfaction nor success rate.
That’s right; fewer clicks don’t make users happier and aren’t necessarily perceived as faster.
It’s not the number of clicks but the well-labelled links with information that play a key role in usability.
“Every click or interaction should take the user closer to their goal while eliminating as much of the non-destination as possible.”
– Breaking the Law: The 3 Click Rule
It has been proved that people don’t quit after 3 clicks and don’t feel frustrated if they have to click more.
What really counts here is ease of navigation, the constant scent of information along the user’s path.
So This Means…
This wraps up my list of 10 most popular UX myths- some of which I am sure have truth in them to remain popular.
I hope people start seeing UX for what it actually is and try and get rid of all these myths that surround it.
UX design is not a checkbox. It needs to be integrated into everything a company does.

“It must be an Ongoing Effort, a process of Continually learning about users, responding to their behaviors, and evolving the product or service.”
 
— DAN BROWN

Websites behave as catalysts. They work as a medium between the user and the business to increase or fasten conversions, representative of the authenticity and reliability of your business.
The advancement in the digital world has made it very difficult for any business to survive. The tool that comes in to rescue here is a fully functional website.
However, the problem is that the users do not see beyond the screen that is present right before their eyes. For them what they see in front of them is important.
What they see is what they judge your business upon.
However, a lot of hard work and effort goes in to create that wonderful “website” thing that we see.
Loading time, variations in the browser, coding or the content – are some of the few things that function together to create an impactful website which can change a user’s experience and consequent opinion about the website.
Sadly, very few people are interested to know about what happens behind that screen of yours. What all the designers have to keep account of in order to deliver an experience to the visitor.
This is an attempt for the same. I am going to give you 8 facts that maybe will help you understand design better and leave you amazed.
Let’s start!

1.Know The Difference

Mobile web design is a restrictive form of web design that can be accessed in smartphones and tablets only.
The website doesn’t offer all of the features of a website that can be accessed via a laptop or desktop.
Responsive web design, on the other hand, refers to a form of web design that is flexible, allowing a website to automatically resize itself according to the screen size, device, resolution, and browser.
A web design that is not responsive stands no chance to excel in the market.

2.The videos and images

They leave a massive impact on the users. The success of the website depends largely upon them.
One is always advised to avoid using images or videos that are too large, as they increase load times and drive away potential customers.
Also, web designers should stay update about the latest multimedia formats in the market. They should avoid using outdated multimedia formats such as Flash- as many mobile platforms no longer support this format.

3.How It is Coded

This is true; the quality of the code can also make or break an ecommerce business because coders need to factor in user behaviour on search engines when they search for certain products or services.
Everything from the domain name of your website to the Meta tags, and even Meta descriptions, can have a drastic effect on how your website ranking and performance on various search engines.
The main purpose behind a website is to generate more traffic and obtain new leads. If your website cannot do that and your business presence is null then it is time to reconsider.

4.Avoid usage of templates

They might seem an easy nut to crack by those who have little to no coding knowledge but using templates can involve bloated code and unnecessary design elements.
Pre-packaged templates can lead to loss of credibility, pertaining to the many superficial design components and bloated code that can impact performance.
There are many websites that try to use these elements but end up looking parched and non-appealing.

5.Different website browsers render websites differently

A browser like Google Chrome, for instance, will translate code and display it in a way that is different to the way a browser like Safari will do.
The appearance of the website changes depending upon the device it is accessed from.
For provision of the same dynamic user experience on each browser, we have to go through the complex process of making it cross-browser functional.
However, these issues can be bypassed by methodical browser compatibility testing and having knowledge of CSS and HTML protocols that play a key role in developing a cross-browser capability in the website that conquers all the potential hurdles resulting from diverse browsers

6.A clean and easy to read layout does the trick

The design of a website must be such that it allows the visitors to easily skim through and access the desired content or products they are interested for in seconds.
The content should be incorporated into the design in such a way that it becomes prominent and captures the undivided attention of the user.
Propitiously, a web design expert like Orange County Web Design, realise that the overall imagery of the website has a huge impact on the bounce and conversion rates.
They use analytics tools and heat maps to pinpoint which links and icons are popular on a given website to enhance the user experience on a periodic basis. Remember that it is the website’s design that catches the attention of the user and determines the user’s focus.

7.A two year old website is actually too old

Even though it may not sound too old to your ears but in the world of technology, where software’s, browsers and other tools used to access the internet are constantly transforming, a two year old website sounds dainted and non-functional.
To stay up to date, professionals have to stay on top of their game by maintaining latest coding standards, search engine algorithms and browser compatibility.
Therefore, in order to survive in the online platform you need to update your website every two-three years and save it from perishing.
Your aim should be to provide a more dynamic user experience and work towards growth of your business.

8.A decent website can cost from anything between 500$ – 5000$.

For some the upper limit might sound too pricey but the truth is that you have to pay to have the best in life.
The price varies depending upon the products and services that are offered by the company.
Web designers, like the ones at Orange County, have to rely on special software’s to ensure proper coding and search engine optimization costs and robust tools required to improve loading times and allow for cross platform and cross browser access.
All this is to make sure that a website code functions optimally whilst displaying well on everyone’s screens.
To wrap it up, all the web designers must be updated and aware of these facts to ensure that they build a highly functional web design for their clientele and boost up the organisations’ online presence.
These 8 facts are very well observed at the Orange County Web Design where they create 100% custom responsive website design with utmost love and features to make your business stand out on the web because they believe:

“..That your website deserves the best; after all, it is the internet advertising billboard for you and your company…”

Modern CSS development has come a long way with best practices made easier through various tools available on the internet. And with the right tools you can build a website from scratch in less than a day.
Don’t worry although this does require a little bit of experience, but web development is relatively easier to pick.
There are tools for creating CSS-based animations, responsive menu generators, apps for collecting stats and sorting CSS, generators for creating pie and circle menus, apps that will calculate EM sizes from PXs, tools for minimizing and cleaning your CSS, resources for generating CSS animations, converters for turning images into base64 encoded strings, generators for creating Flexbox layouts and much, much more.
The best way to speed up the workflow of a device is with tools that will self-regulate your process and contribute towards widening your knowledge.
And what if I tell you that you can get all these areas covered and that too for free?
Yes.
I am going to list down 12 free web-based tools and apps for working with CSS which in one

way or the other will help you in finding quick solutions to some of the embittering and time-consuming aspects of working with CSS.
Therefore, start bookmarking.

1. CSSREFLEX Frameworks

The team at CSS Reflex has put together a huge frameworks list. Each framework includes a small icon along with details about the license and links to the main site.
It’s all organized alphabetically so you can scroll through easily to mark whichever ones you want to try.

2. RawGit

At RawGit, you simply copy the URL of any file in a GitHub repo into this tool, and it’ll spit out a raw content URL with proper headers for embedding into a web page.
You can do this with any CSS/JS files in any GitHub repo online. This way you can demo literally any GitHub project without downloading files locally.

3. Animista

This is by far the best CSS animation tool to date. This is a very easy to use tool and quite detailed. It lets you select which styles you want for your animation and auto-generate all the keyframes.
You can even pick if you want CSS prefixes or not. Also, this animation editor contains dozens of CSS3 techniques at the click of a button.

4. CSS3 Generator

The CSS3 Generator is one of the best tools for getting quick & easy CSS3 codes in case you forget the syntax or just don’t want to type it all out.

But there is a small drawback. It does not support custom animation with keyframes. Therefore, it works well in combination with Animist. Although it does support the CSS3 transition properties like gradients and flexbox.

5. WP Hasty

WordPress developers are always striving to create the best and WP Hasty is one such commendable achievement of them.
It is one of the best and most detailed code generators out there.
It has all your work sorted out for you. You just select what you want, pick your settings, and then copy/paste the code right into your functions file. Pretty cool, right?
The features include WP menus, custom taxonomies and much more.

6. Meta Tags

Mega tags are information inserted into the “head” area of your web pages information which is not seen by those viewing your pages in browsers.
They define the language, the page size for mobile, and many other settings like social features.
It’s a social meta tag generator site where you can input what type of site you have and what type of meta tags you want. It works on Facebook, Pinterest, Google+, LinkedIn and many others.

7. Create CSS3

Create CSS3 is an app that lets you generate the entire CSS3 code. It is quick and easy.

8. Sharing Buttons

If you are planning to add quick and easy buttons for social media onto your site, then Sharing Buttons is the tool for you.
Sharing buttons makes it easier for the audience to spread content around the web. It runs with SVG icons and uses HTML for opening new sharing windows. This tool is one of the few social sharing button scripts that gives you a lot many styles to pick from.

9. MJML Framework

Best known for being the only framework that makes responsive email easy, MJML is one of the most favourite tools of many frontend web developers.
Frontend developers are often given the task to develop newsletters. Newsletters obviously don’t have the easiest coding standards. This is where MJML framework jumps in to help. It has its own custom syntax for building newsletters.
It also has the feature of live editor where you can test your newsletter designs in the browser itself.

10. CodePen

The power of being able to code right in your browser is one of the biggest evolution in web development. And the tool that sits at the top here is CodePen.
It is one of the largest communities for web designers and developers to showcase their coding skills.
It is a browser-based editor used for testing and showcasing user-created HTML, CSS and JavaScript code snippets. CodePen functions as an online code editor where developers can create code snippets, creatively named “pens”, and then test them. It does not require any specific software. All that you need is a web browser and internet access.

11. Clean CSS

Clean CSS is a free website with tons of small webapps for minifying code, cleaning out duplicate codes, and auto-formatting whatever code you want. Code formatting is a complex task.
Although some web developers prefer creating their own scripts to regulate minifying, but it is advised to use someone else’s script as it makes the task a lot easier.
Clean CSS is a valuable tool as it has some interesting features.
Firstly, it has different apps for different notations like for HTML, CSS, JS and even JSON.
Secondly, it keeps getting updated with new tools often which makes it quite resourceful for code cleanup.

12. Panda Reader

A news feed that keeps you inspired and informed, Panda Reader, is the best web-based RSS feed reader with an inclination towards the web design crowd.
It is an information tool that facilities discovery by bringing your favourite websites into one place.
You can choose among dozens of popular tech & design blogs along with larger sites like GitHub and many more. The feather on the cap is the facility of build-in bookmarking letting you bookmark your favourite snippets from around the web and keeping them organised.
ADIOS!
This post gives you an insight into some of the best free web-based tools and apps for CSS. These tools and apps are modern, modular, responsive and cross browser compatible.
It is on you to make selection based on performance, ease of use, cross browser compatibility and if it is updated regularly.
Choose wisely.

Planning to build a website?
Who would you look for?
A team of experts, eh?
A small army of professionals each with their own specialty or would you trust a freelancer with all the vital functions of your business?
The truth is that workspace, these days, is no longer confined within the four walls of an office anymore.
Businesses are running with people working from all around the world towards a certain project.
Outsourcing business is becoming popular these days because many business owners are realizing how great of an impact outsourcing can have on their organizations.
The only concern before turning to outsourcing is who to hire?
A Freelancer or a Professional agency
It’s not an easy question and I don’t think there is any perfect answer.
Most of the companies believe that hiring an agency will result in unnecessary expenses, since agencies charge much more than freelancers do, as they need to cover their overhead costs.
Some believe that freelancers cannot provide them with the same level of quality that agencies can as they have professional experts.
The bottom line is that each of them has its advantages and disadvantages. Who can do it better depends upon who among the two would be more suitable for a certain project.
Before making a decision though you need to frame the objectives, expectations and budget for the project.
Let me list down 7 factors for you that would make your life easier when choosing between a freelancer and an agency. And hopefully lead us to a conclusion as to who is better between the two.

1. Quality Of Service

It is believed that a professional agency provides you with better quality of service as they have a team of experts who specialize in their respective areas of work and have a vast experience of working on projects over the years.
They promise to deliver excellent service as their in-house experts are thorough professionals and outsourcing your work to them is a safe choice, on the contrary, you can not expect an individual freelancer to be an “all-rounder”.
There are freelancers who claim they can handle multiple projects that are totally opposite to each other but they specialize in one specific area only.
A web designer can provide you with one amazing design for a website or a content writer can provide you with some good quality content.
This is the greatest benefit of hiring a freelancer.
You will find a freelancer with a specific skillset more easily than you can find an agency that has a team member who can meet your project-specific requirements.

2. Efficiency

Professional agencies are believed to be more efficient in comparison to freelancers.
They have a team of specialists in different fields so it is easier for them to quickly find the right person for the job.
They have an established workflow and can dedicate the right team for a certain work and meet deadlines.
This doesn’t obviously imply that freelancers can’t achieve all that. They work round the clock to complete your work with utmost accuracy and dedication.
It totally depends upon you to find the perfect person for the job you desire to get done.
A well grounded freelancer will always provide you with an effective and efficient result.
However, some freelancers are known to take up a lot of projects some time in order to earn quick cash. This can hamper their accuracy and reflect in their work.

3. Consistency

Consistency is one of the major factors you look at when outsourcing your work. And professional agencies fit in this bracket as they will provide you with consistent final products because their entire team will be working together to reach the desired results.
This is not true for freelancers as they will not be working together under one roof and will be taking care of their individual endeavours.
If you hire freelancers separately for each and every domain of work then you can still dream of maintaining consistency here.

4. Pricing

There is no denying the fact that freelancers fit the budget option. Professional agencies charge quite high for their services.
They are expensive than freelancers because they simply need to take care of a lot of overhead costs. But with agencies you’re getting good value for money.
The quality to price ratio is truly invaluable. On the contrary, you are paying freelancers only for the work they put in, measured by hours. This greatly reduces the cost.
Freelancers charge fewer overheads compared to a creative agency. Hence when it comes to smaller projects a freelancer is a good choice as he can deliver quickly, and at a much lower price.
However, agencies also charge more because they bring a lot more to the table.
So if you have the budget, use it and don’t let the price determine whether or not you will outsource to a particular agency.

5. Flexibility

Freelancer rules the world when it comes to flexibility in work because with them you don’t have to worry about logistics.
They are willing to work long hours and adjust their work timings according to your schedule.
Their priority always remains to deliver your work effectively.
Unfortunately, this is not the case when it comes to professional agencies. They run on official work hours.
Their goal is also to provide you with efficient and effective work but within a certain time frame, that may or may not be suitable to you. So they lack flexibility to a certain extent.

6. Availability

It is not uncommon for freelancers to be juggling a lot of projects at the same time. There are freelancers who are deluged with work.
As a result of this they, sometimes, have to turn down a lot of work because they simply do not have the time to do it.
Therefore, chances of you finding a perfect freelancer for a particular job and him having the time to do it are pretty bleak.
Professional agencies, on the other hand, are always ready to work and handle whatever comes their way.
They have a team of experts and can easily manage all the tasks effectively because of the constant workflow that exists in a professional environment.

7. Reliability

No matter how professional your freelancer is but this is still one area where freelancers tend to lack.
When working with freelancers, you may face unforeseen disruptions like an illness, lack of punctuality etc.
This is where hiring a professional agency is a better option. They seamlessly continue working on your project even if one of the members calls in sick or simply takes a day off.
They work to meet deadlines. Hence with an agency your daily operations will hardly be disrupted ever.
Like the team at Orange County Web design works alongside you with patience, professionalism and integrity.
They make sure all lines of communication are open, timely, and met with ease. They partner with you each step of the way.
The Verdict Is Out
Whether you are hiring a freelancer or a professional agency, in both the scenarios, it is a leap of faith because you are trusting people you have little to no knowledge about in handling your project.
Your choices are limited
Either you can hire an in-house expert or you could just hire a freelancer when and whatever work is required to be done.
You can also go to an agency and leave it to them to take care of the work or the last option is to do it yourself!
Your choice should depend upon the project requirements.
If your work includes small and simple tasks that demand individual expertise then hiring a specialized freelancer is the way to go.
It would be both cost-efficient and the freelancer, being an expert in his job, will not leave you disappointed.
However, if your project is a bit complicated and complex and would require a team of collaborators to work on it together to deliver the required results then outsourcing an agency would definitely be a wiser decision.
Just remember that no matter who you choose between the two, make sure that you know WHO you’re hiring!
Good luck! Make a smart choice

For the ones who are ignorant or unfamiliar with the term responsive websites, they are websites that are compatible across all devices from a huge desktop monitor down to a tablet or smartphone. They provide a seamless viewing experience for users of different devices.
Many people use more than one device to view online content on any given day.
They may look at a website on a computer at work and then return later on a smartphone. But they expect to be able to see all of the same content no matter what devices they happen to be using.
A responsive website delivers the best user-experience across all devices.
Having a responsive web design can also prepare you for technological changes in the future.
New devices with different screen sizes will be introduced and a website with responsive web design can adapt easily to the expected changes.
Google and Responsive websites
Google is built for users. It is for the millions who are searching on the web. And Google is the most used search engine today.
Users are accessing Google through various mediums, from a mobile phone to a laptop. Google will obviously act accordingly and favor those sites that meet the needs of the Google users.
Google encourages responsive web design because it makes things easier for Google and improves the user experience. If there is only one version of a website, Google will only need to crawl and index one site.
Having a responsive design makes it easier for users to find and share content across devices, resulting in a good user experience.
The designers at Orange County Website Design are renowned for creating mobile responsive websites for your smartphone or tablet.
Now the question that arises is that do responsive websites really attract traffic?
If yes, then how do they do that?
Let me list down 10 ways in which responsive websites succeed in getting high traffic.

1.Faster Page Speed

Google, over the years, has stated that fast-loading sites are favored in search results. This is one of the reasons why Google recommends responsive websites.
Responsive website will adapt to the screen of the device and load faster providing a better user experience.
Hence every website should be optimized to load as quickly as possible as page loading times is an important factor that is considered while giving ranking in search engine results.

2.Lower Bounce Rate

Users hate it when a particular website is slow and difficult to use. Users look for websites that are easy and quick in responding.
If your website does not adapt to the user’s device and the page loading speed decreases then the user will definitely go back and look for more responsive websites.
Faster sites that are easier to use will encourage visitors to use your site. A responsive website, therefore, will reduce the bounce rate with fast loading and easy to use navigation.

3. Preferred For Seo

Google and the other search engines show preferences for responsive websites.
Keyword performance can help you create a responsive website that will help your business improve your SEO and increase conversions.
In order to improve their search results for mobile users, Google is now going to change their algorithm so that the results of the responsive websites appear higher in the search engine results.

4. Less Duplicate Content

It is a hard task to get noticed online. But if you have good SEO then it is possible to increase traffic on your website.
The ones who have designed separate mobile sites have to face duplicate content issues because having a separate website for mobile requires a separate URL.
The content on the mobile and the desktop site remains the same but the URLs are different. This hampers the Google search rankings and hence you fail to attract traffic to your website.
A responsive website provides you with a single URL irrespective of the device and thereby focusing your SEO on a single site.

5. Convert Mobile Traffic

Presently there is a major shift from desktop preference to mobile. More and more consumers are browsing online using mobile devices instead of desktops.
Maximum number of people, nowadays, uses the internet on their smartphones or tablet. People like to visit websites that are quick and responsive.
Hence, maximum traffic can be directed through mobile phones to your website. If your website is not responsive and cannot adapt itself to changing devices quickly then your bounce rate will be high and conversions will be low.
If it is responsive, users will be able to scroll through your website quickly, thereby increasing traffic and online purchases and enquiries.

6. Optimized Marketing Strategies

The most important required element to achieve the goal of any enterprise is a good marketing strategy.
Every business aims to earn as many customers from the target audience as possible.
Responsive websites help in fulfilling this agenda as they tend to work smoothly in a variety of media and device types – desktops, tablet, smartphones etc.
Thus, your website can be accessed by a larger audience which in turn will increase traffic on your website and attract more potential customers.

7. Enhance User Experience

Remember the time when you are searching for a certain topic and you finally think you have found it. But as soon as you open the link it reads- Go To Full Site.
So frustrating, right?
Fortunately with responsive websites there has been a change.
Now there is no redirection, no awkward page or site renditions which appear different on the different platforms or may not load properly in many cases, and no duplicate content either.
There is a website with same appearance and works equally well on all available devices.
This helps in improving the user experience and attracts more traffic to your website leading to increase in conversions.

8. Improved Conversion Rates

As discussed in the previous point, responsive website enhances user experience.
Hence by providing a seamless user experience, the chances of increasing conversion rates is higher.
This is possible because your website reaches a larger audience now.
For example, a mobile responsive site doesn’t need redirection, which in turn increases load times.
This means that a user searching for a product or service on your website will find it easily and faster and thereby increase the chances of making a purchase.

9. Boost Social Sharing

Responsive websites work on making the life of the most dominant group online- the smartphone or tablet users.
They try to make social sharing easier for this section of internet users. Although social sharing won’t have a direct impact on your rankings but it will help in the growth of an audience for your website.
A bigger audience will imply increased traffic and your brand will be searched more. This will for sure attract Google’s attention to your site.
A website, on the other hand, not designed to work smoothly with the various devices will have a difficult time garnering an audience and convincing them to try social sharing on desktops or other devices.

10. Stay Relevant

Last and the most important point is to keep up with the changing time.
If you fail to update your website to the latest responsive trends, you will not only lose a section of your visitors, but will also miss out on the chance to get new ones from various other platforms.
By employing the latest technology for designing your site, you not only enhance the user experience but also your website looks great when displayed across all platforms. This will increase your traffic and lower the bounce rates.

Conclusion
With all this being said, we need to remember that all of this works to bring in more traffic and help turn more of your website visits into conversions, boosting your online profitability and overall revenue.
Today, the design of your website must the capability to adapt to the medium your visitors will be viewing it from, be it a laptop, a desktop, a smartphone, a tablet or any other type of device.
So if you have still not taken the road to responsive web design then, trust me, you are missing out on an amazing opportunity to boost your business. Don’t waste any more time.

Get going!

A very famous proverb reads:

A picture is worth a thousand words

This cannot be truer than in the case of online visual content. When a user visits your website what catches the viewer’s gaze? A paragraph about how your company started? or the testimonial section filled with customer reviews ?
It is a well-known fact that when it comes to online business content rich in visual elements, particularly images, is very well-received in the online world. Even if placed appropriately, the text-based content on your website should also be accompanied by a visual element that speaks about your brand and is easy to contemplate.
Visual content can speak louder than words. When it comes to giving your audience the best experience, you want to capitalize on the emotional appeal of illustrations to communicate your message.
Our eyes are immediately drawn to faces in everyday life. So using photos of people not only humanizes your brand but is a great hack to grab attention.
So, let me first present you with the 6 types of visual content which will boost your online business in no time and take it to the next level.

1. Images

In the digital era, visual content plays a very important role in businesses online. Attaching riveting images with the text-content can attract more visitors on the site and pull more interest towards your business.
High quality or professionally clicked images always require more investment from your end. Therefore, it is preferable to use original images , like the ones you clicked.
This adds a sense of personal touch to your business and is feasible too.
Orange county web design has created a compelling and eye-catching website by using warm colors and images that are pleasing to the eye and garner interest of the audience in the company and it’s activities.
This is an example of how images and colors can attract audience. Designed by : orange county web design.

2. Videos

If you’re looking to visually stimulate and boost engagement, video is your go-to friend!
video serves as an extra clout for your business by demonstrating that you’re prepared to go the extra mile for quality.
You can apply video content in several ways. It can be in the form of pre-recorded videos where you can be talking about how-to-do tutorials, demonstrations or instructions on some recently launched product.
However, the thing that is in trend these days are the “live videos” culture. Unlike pre-recorded videos, live videos are more interactive and responsive. It opens up new possibilities of interacting with others and simultaneously gives the audience a chance to see an unedited and more participative version of you.
So make sure that the videos are congruent with the overall style and ethos of your brand.

3. Infographics

An intelligible visual display, infographics if used correctly is an amazing tool for drawing upon all your data and statistics. Make sure that the layout and design are as impactful as possible.
The combination of the right colors, shapes and fonts is essential to convey your idea. The information you choose must be accurate and contextually relevant.
Sometimes even the most seemingly mundane things can be brought to life when presented as stunning visualizations. When you share your infographic via social media, it’s best to include a thumbnail image as well as a hyperlink to your site where the full image is hosted.
This enables you to escape any restrictions based on size on social media platforms and bring more traffic to your site.

4. GIF’s And Memes

What plastic is to Earth, gif and memes are to the internet. Social media is flooded with them and are a representation of today’s “web culture “.
Both of these are used as an element of humour in a text and add an extra something to your online engagement. Not many would have thought of memes playing such a pivotal role in online content marketing.
Given their humorous nature, memes act as a type of ice-breaker between the brand and the crowd. They are representative of an easy to create , quirky form of visual content and can provide some visual flair and chuckle to the website viewers.
Most importantly though, you must determine if memes are appropriate for your niche and will they gain actual engagement with your audience. Here is an Example of One:

5. Emotional Connection

It is very important to build an emotional connection with the audience in order to pave way for your online business to flourish.
It is in people’s nature to respond better to what they see as compared to other forms of stimulation. If your audience is ‘moved’ by your content, they associate the same sentiments with your brand, thereby inspiring loyalty.
Some common visual elements that can be associated with positive or negative emotions include color, texture, words, photo style and shape.
For example, warm and earthy colors like, yellow, orange and red tend to stir up positive emotions and symbolise optimism and happiness.

6. Optimize Images For Seo

The sooner you start preparing visual content and sharing it with your audience, the better it is for you business online. It drives traffic, leads, and sales to your business. And images play a very important role in SEO.
They can be optimized for search engines by using relevant keywords in the description or title of the image.
Make sure to reduce the size of the file to enable faster loading.
This method helps in improving your search ranking. It is only read by search engines and not displayed on any social media platform or even your website.
The above mentioned points would definitely help in improving your visual content. But have you wondered why do people respond to visual content ?
• Visual Content Breaks Down Complicated Information
The main reason why our brain responds to visual content faster than text-based content is because the information has been broken down.
Articles and blogs, even though a popular form of content, tend to complicate the information.
Breaking down these posts into Infographics or presentations can make it more appealing for the viewers and can be interpreted easily by them.
And as long as customers can consume your content and understand complex information because of the visual guidance, you’ll generate more leads and sales.
• Creativity and Credibility
A website’s design is the number one criteria for discerning the credibility of the company. Consumers, before making a purchase are going to judge your brand on the grounds of the visual quality.
If your website is not attractive or mobile responsive then the bouncing rate will be quite high and will affect your business.
So it is very important to design and use the right images when doing business online. Use product images and high quality visuals to draw people in and enhance your credibility.
• Give Your Audience an Experience
Business these days has become less of a buy-sell process and more of an experience. In order to create a niche for your brand among the masses you have to involve them emotionally in your brand so that they know what your brand values.
The best way to do this, as already mentioned above, is through video marketing.
It costs nothing and it’s engaging because it gives users direct insight into the heart of your company.
Conclusion
Marketing through visual content is a trend that is not going to fade away anytime soon. Online consumers spend more time watching videos than any other type of content.
Can’t blame them – it’s undoubtedly very powerful.
Generating high quality visual content which truly resonates with the audience is sure to win your brand commercial customers and a stellar reputation.
Remember to consider the needs of your audience and don’t put out random content just to stick to an upload schedule.
Be it any type of content, it’s the quality that counts, wrapped up in a box of excellent style.
So, if you have not yet developed a strategy driven with visual content then it’s definitely time for you to rethink and give your business online – a makeover !

“What separates design from art is that design is meant to be… functional.”
― Cameron Moll

The mobile industry has developed by leaps and bounds in the last decade. This has led many web developers to seek shelter in the sector of mobile design.
Mobile devices are an inseparable part of our lives now and mobile web browsing has gained great eminence. Having multiple versions of a site, under multiple URLs, to accommodate all of the different mobile devices is the need of the hour.
The challenge that every web and app designer now faces is to cater to the variation in screen sizes.
From a 52 inch LED to a wrist watch, internet is accessible from all sources and they have to adapt a design approach that is accessible through every available source.
Now in order to assist in the same the designers have two options of designs to choose from,
Adaptive or Responsive
Which one to choose?
Which one is best suited to your site needs, budgets, and goals?
Let’s find out.
But before delving into which one is better, let us first try and understand each of them individually.

What is An Adaptive Design?

Also known as progressive enhancement of a website, it is centred on usage of distinct multiple fixed layout sizes.
When the site detects the available space, it selects the layout most appropriate for the screen.
Therefore, when you open a browser on the desktop, the site chooses the best layout for that desktop screen; resizing the browser has no impact on the design.
Basically, you’ll need to create different layouts, one for each screen size.
In adaptive design, it’s normal to develop six designs for the six most common screen widths; 320, 480, 760, 960, 1200, and 1600 pixels.
For example, there could be a specific layout for mobile phones, tablets, and desktop computers – each of which are made in advance.
These three designs wait on standby until someone visits the site. The site detects the type of device used, and delivers the pre-set layout for that device.

Who’s leveraging this approach?

Amazon, USA Today, Apple, and About.com have been quick to embrace adaptive design.

Why use adaptive?

“Adaptive layouts adapt to the width of the browser only at specific breakpoints.”
– Geoff Graham

Adaptive is useful for making an existing site more mobile friendly. This helps you to design and develop for specific, multiple viewports.
The choice of viewport depends upon you, your company or budget.
However, you have a certain amount of control over the content and layout which you won’t have in responsive web design.
Let us list down some advantages and drawbacks of using adaptive web design.

Advantages

1. It helps you to design different layouts for different screen resolutions instead of one single layout, which has to be shrunk or spanned to fit different screen resolutions.
2. It is a modern and user-centric approach to web design.
3. You’re not creating the “best”, but the “best for each” one of the devices that your users will be accessing to open your website.
4. Websites using adaptive designs are faster than the ones using responsive.
5. Coding an adaptive design is more time-efficient.
6 Implementing a website design is more cost-effective.
7.Managing it is also easier since you have to design 6 layouts catering to six different dimensions.
8.Testing of a website which is using adaptive design is easier as compared to the one using responsive. Also , it increases the probability of getting accurate results.

Drawbacks

1. This design is less flexible. They only work on as many screens as its layouts are able to. So if a new device with a new screen size is released, you may find out that none of your adaptive layouts fit with it well.
2. It usually requires more work. One has to design six different layouts for different screen size widths.
3. Tablets and notebook users are left stranded when it comes to adaptive design because it is desktop or smartphone focused.
4. Search engines have the ability to spot and impose fines on websites displaying identical content. This in return impacts the websites’ SEO strategy.
5. Modification of adaptive sites is also more complex since it’s likely you’ll have to ensure that everything is still working sitewide when it’s time for implementation.

Why use responsive?

“Responsive layouts adapt to the browsers’ width at any given moment in time.”
– Geoff Graham

The changes in browser width by adjusting the placement of design help the elements to fit in the available space.
The layout is ‘fluid’ and uses CSS media to change styles.
This ‘fluid’ grid enables the page to resize its width and height to adapt to different screen sizes.
You will be designing with all layouts in mind and your focus should be on creating a viewport for mid-resolution. You can adjust for low and high resolutions later on.

Advantages

1. Even though it does not give as much control as adaptive design but it is easier to set-up and its implementation is less time-consuming than adaptive design.
2. It helps to instill a sense of familiarity among the users because it seamlessly formulates the same design on all available devices.
3. Responsive sites load faster. All those extra layouts in the adaptive design take extra time and hence it loads slower than its counterpart.
4. It is more flexible as all “sizes” can fit into it. Be it a monitor or a tablet, responsive ‘responds’ to each of those.
5. Since there is no duplicity here, so it is SEO- friendly.
6. It’s collection of affordable templates is particularly suitable for brand new websites and content management systems.
7. Responsive web designs do not demand redirection to switch between desktop and mobile site.
8. The cost of maintaining it is also lower as compared to adaptive design.

Drawbacks

1. Responsive requires more effort in the process of coding in order to ensure that the site fits each and every screen that accesses it. It requires extra attention to the site’s CSS and organization to make sure it functions well at any possible size.
2. Responsive design offers less control over the screen size design.
3. The download time increases when accessing this through mobile.
4. There is no possibility to fine tune the advertisements showing up on your website.
5. When the design readjusts itself to the screen’s width, there are chances of scattering of elements displayed on the screen.

Our Take On This…

Well, the bottom line is that both responsive and adaptive web design are the same in the way that they are methods for dealing with the reality that websites are often viewed on different devices in different contexts.
They just happen to go about it in their own ways.
The web designers at Orange County understand that the key here is to understand your audience first and then choose what design technique to adopt.
When you understand your audience and the devices they use to gain access to your website, it becomes easier to design.
It will also depend on whether one has to work on an already existing site or start from the level.
However, responsive design is the “traditional” option and remains the more popular approach because of the following reasons:
1. It allows consistency between what a site shows on a desktop and what it shows on a handheld device.
2. It is almost always the safer option to go with for your site. It is a more suitable option for the long run as it will keep adapting itself to the emerging screen sizes.
3. Unlike adaptive design, where one has to design everything from scratch for every display, responsive design offers more flexibility.
So, the ball is in your court now. You can choose whatever suits you and your business best.
The End!

Before I begin talking about the topic in concern, I need to be sure that we are all on the same page when mentioning the term- website content.
So, when I talk about “website content” I’m referring to everything that users can actually see on the front end of the website.
The exact content obviously depends on the area of your work but like a typical website it would usually include the text on all your pages, images, blog posts (if you have a blog), products (if you have an online shop), events (if you have an events booking website), or any other type of content you might deal in.
You cannot do without having online presence these days. But is having a website enough work done to boost your business ?
You have a beautifully
It’s all set, right ??
Well think again.
You have to keep your website alive. The trick is to keep on supplying “oxygen” to you website by keeping it up-to-date with fresh content.
A website without any updates is dead and stagnant. It is basically untouched, both by you and your target audience.
Content updates are essential for keeping visitors on your site interested in your business and brand and also in increasing your website traffic.
I am going to list down 11 reasons why it is important for you to treat your website as a living entity.

#1 Seo Benefits

Search engines love content and especially new content. They like quality posts in their index to satisfy their users.
A website that is updated regularly is crawled more often, has more pages in the index and more possibilities to boost SEO.
Older information does not get the same respect from search engines. Fresh content makes you eligible for higher search engine rankings which in turn draws internet traffic to your website and helps boost your business.

#2 Content and Indexing

The more frequently you update your website with articles, downloads, and new web pages, the more frequently a search engine will stop by to visit your website.
When search engines look at your site more frequently, you have the opportunity to achieve higher rankings based on the content you provide. Search engines use web crawlers to ‘index’ a site.
Once indexed, these pages and images will show up in searches. The more of your site that’s indexed, the more likely a prospective buyer will be able to find your site.
Indexing is often used synonymous with crawling. These terms are NOT synonymous to each other. Indexing is the second step after crawling and both of them should not be confused with each other.

#3 Give Google a Chance To Love You

Google needs no introduction. Our lives revolve around it. It is the king of all search engines.
So when Google expresses love for your website, you know this is a sure sign that you should add fresh content to your website as often as you can.
Google has tremendous influence on webmasters and how websites are constructed. The “Googlebot” that crawls the web is constantly searching for new or updated web pages.
It then adds the fresh content to the Google index. If you keep your content updated with valuable information, you boost your chances of being ranked at a powerful rank by Google.
Orange county website designers, for this purpose, have a blog on their website and keep it updated with the latest trends in the sector. It’s content is always well researched, reviewed by editors, and you’re not distracted with unrelated ads. Google holds this in high regard.

#4 Valuable Content

Yes we have realized by now that our website’s content should be updated. But the question is what does “updating” the content mean ?
Updated or fresh or new content doesn’t mean something that is new for the web. It is something fresh and new for the website and not found anywhere on the web in similar format.
Next step should be writing content that is valuable and worthy. The main aim is not to appear on the first page of Google search results but to have content that keeps the bounce rate of your website low and content that is engaging and well- informed.
Remember that is not the quantity of the content that matters here, quality does. So, yes, it is a good idea to update frequently, but keep your content standards high. A ton of low quality content stuffed with keywords, is only going to land you in trouble.

#5 Contents and Keywords

Keywords are high on the algorithm chart for search engine indexing and ranking. Adding more content is directly proportional to more keywords. And having relevant keywords can actually increase visitors to your site.
However you should build your entire SEO campaign around a keyword/s. write quality content over what a reader demands by incorporating keywords, when and where needed.

#6 Become An Authority Site

Every website dreams of becoming an “authority” site in the eyes of Google. And the best way to achieve that is by adopting the motto-
‘Content is King’
The more informative content you publish pertaining to your industry, better are the chances of your website attaining the badge of authority.
When writing on a particular topic, as long as the content is great, you become a stronger authority and people begin to trust you. Thereby, more likely are they to purchase from you.

#7 Good For Social Media

Social media platforms are a great source to build authority and gain the trust of your users. Use ‘blogs’ to grow your website’s content over time. Each new post should be optimized for a different keyword.
When practicing social media marketing, the quality of the content you post can make or break your business. Lack of good content can sometimes make all your efforts account for nothing.

#8 Online Branding

In the present times most of the people are on the internet, in some way or the other. Internet provides an excellent platform to advertise your brand. Online branding requires consistent and continuous effort.
It is only through quality content that the online branding of your products and services can improve your site’s popularity.
Updating your website with latest information about your brands objectives is essential for attracting customers and drawing more business. Updated content on your site is a reflection of your brand and its principles.

#9 Informed Subscribers

Apart from garnering new audience and business, it is very important to keep your current subscribers updated and informed by posting fresh content regularly.
You need to keep them informed about the latest trends in your industry or marketplace. Inform them on the benefits of your product.
This helps a potential customer in making an informed decision regarding a purchase.
By keeping your audience engaged with fresh content will not only put you in good standings with Google but will also help develop long-term loyalty resulting into returning traffic which is a boon for your website.

#10 Current Web Designing Trends

The internet continues to grow and evolve rapidly. You need to keep up with the pace and keep your site updated. Website content is also subject to changing trends.
You can keep your website looking current without embarking on a major redesign by refreshing your content to meet the latest trends.
Content with cluttered pages and lots of distractions are a thing of the past. People now demand simplicity and perfection. Web designers at Orange County offer the same.
Through growth driven web design their team incorporates creativity and innovation to launch your website to new heights.

#11 Signals Your Existence

Above anything else, an updated website is a symbol of your existence which thereby proves to the possible customers that you are functioning.
A website with a dormant blog and news and updates section signifies a stagnant business.
Updated website content gives you the satisfaction that the website is still in operation, active and that it cares about its customers.

Conclusion:

I believe that these reasons are enough to enlighten you on the benefits of updating your content to make it appealing and productive for your visitors.
So remember to review your content frequently. This will not only make your website more successful but also revamp your brand’s persona and exert influence on a larger audience of internet users.