At the beginning of this year at the Consumer Electronics Show in Las Vegas, Microsoft CEO Steve Ballmer highlighted the market-share gains for the Bing search engine as the company’s come back from “an economically devastating year.” Since then, Bing, rebranded as the “decision engine” has partnered with Yahoo! to increase its U.S. market-share that has grown from 8.4% to 11.8% in May 2010 right before it’s 1 year anniversary. They have claimed success with Bing Shopping, Travel and Maps, however, our Orange County Web Design firm still wonders: is it enough to overshadow the $6 Billion loss they’ve accrued over the last eight years? Here is a review of Microsoft’s numbers in the past 8 fiscal years:

2010– Operating loss of $2.35 billion on revenue of $2.2 billion.

2009– Operating loss of $1.65 billion on revenue of $2.12 billion.

2008– Operating loss of $578 million on revenue of $2.2 billion.

2007– Operating loss of $732 million on revenue of $2.43 billion.

2006– Operating profit of $5 million on revenue of $2.3 billion.

2005– Operating profit of $402 million on revenue of $2.34 billion.

2004– Operating profit of $121 million on revenue of $2.21 billion.

2003– Operating loss of $567 million on revenue of $1.95 billion

2002– Operating loss of $909 million on revenue of $1.57 billion.

Before Bing, Microsoft online division experienced several failures with MSN. Their growth with program software and applications was not mirrored by their online pursuits, however, Ballmer always focused on ROI, “It doesn’t mean that we don’t err sometimes on their side of either over- or under-investment in certain things. But at the end of the day, really thinking about the return on investments..not only from a management point of view but from a shareholder point of view.”

Our Los Angeles website design firm recognizes that very much like SEO website design, not every site can be ranked #1, nor can every search engine.

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