Small Mistakes That Can Cost Big To The Businesses

Small Mistakes That Can Cost Big To The Businesses 948 428 [email protected]

It is hard to imagine running a business in today’s time without having a responsive website that displays everything about your business in a systematic manner. People surf internet everyday to look for the products or services they need.

However what’s ironical in this whole process is that although there are tons of businesses that have what the customer needs, but, unfortunately their websites don’t!

Despite all the website tools and resources available easily on the internet, there are still some sites which are in a pitiable shape. There are websites that are still relying on old ways to lure their customers in.

As a business we need to understand that a website is not a mere strings of codes tied together it is your online brand. Most people don’t go beyond a website to form an impression about a business.

From poor visuals to disjointed navigation, unattractive content, and lack of clear call to actions – all these help in keeping money out of the door for your business. All these are signs that cry out loud for a redesign of website.

Here is an interesting article that talks about the ramifications of a poorly designed website on a business.

Web design is meant to combine form and function in a way that makes a website enjoyable, navigable, and interesting. This is what all good Orange County Web Design companies do. Web design is a form of art.

When you get your Website design you should aim for giving your users with the best visual experience. It should be clear, clean and in style with current trend. To achieve this, there are certain rules web designers must follow.

So here I am going to list down some common web design mistakes that businesses make all the time.

1. Poor Visuals

Your website is your chief branding tool, it is your first impression of business on your prospective clients and if it looks anything that is unprepared then your business is sure to be doomed.

It will not only loose out on the customers who are there scrolling your website but also on the customers that these customers will be talking to.

Everyone today prefers to check brand reputation online by going through their reviews. String of poor reviews are bound to bring your website rankings down.

Your website is a window for the world to shop from and a source for customers, clients and partners to reach you. The important thing to remember is that crowded websites are never a good thing.

Websites with hundreds of images and text take ages to load and confuse the visitors. Such websites have the highest bounce rates and zero conversions.

Visuals are more effective than the words. A crafty web designer can narrate an entire story using smart graphics and images. Therefore you need to make sure that your website is neatly presented when it comes to the visual side of it.

Another thing to remember here is that just adding images to the website isn’t enough. You need to make sure that those images are well optimised

A poorly optimise image is only going to eat up on the loading time, which will make your site slow, resulting in loss of customers.

So make sure that you are always going for Visual delight but in a well organised manner.

2. Unstructured Call To Action

Call to Action (CTA) is the gateway to your business. Rather it is the single most important function on your website. It directs your visitors to do something. Click here! Buy now! Or Contact us.

Big brands like Amazon.com spends in million to research and track users behaviour that will give them better insights on what turns users off from clicking that all elusive button.

What’s important is to tell them to act right away! But along with that there should be enough information for the visitors on the website so that they know what result their action would yield. Also you need to make sure that your Call to action doesn’t look pushy.

You need to give your customers right information and then leave it on them, let them decide if they want to purchase in on your offer.

Some websites make a mistake of pushing their customers off through their aggressive strategies. Don’t fall in that trap.

A common mistake which most web designers do is add obscure call to action buttons. That is totally unnecessary!

One should make sure to keep their CTA precise, on-point and easy to find. This is your website’s golden chance to capture a customer. Don’t blow it.

3. Quality of Content

Content is king when it comes to online business or rather it has always been king. Only its defination has changed with time but consumers had always bought into a good content.

Now most businesses just want to go live in the market once their structure is ready, which is not a bad thing, only if they are not disregarding their contents.

At times to push the matter fast, they try to settle in for a low quality, duplicated content, which can ruin your investment on online marketing.

Content is what puts your services into words. It informs the audience of your business. You need to make sure that you appropriately lay out your content on the web page and pick a legible and attractive font for the same.

Not only that a well written content packed with good keywords give your website a good SEO score. Afterall this what all businesses aim at, good organic score. A good organic reach of a business online means that customers come looking for you and not the other way round.

You can refer to following website to get good contents:

1) https://www.fiverr.com/

2) https://www.contentfac.com/

Also, always make sure that you keep adding to your content and keep it fresh. An outdated website is a sign of poor or no business. It would simply reflect that you may have gone out of business. And remember to make good use of the white space.

Trust me this is not something we are making up, Search bots always sway away from websites that are not regular with their content updates. So make sure that your website doesn’t fall in that category.

4. Imperfect Placements Of Ads

This point is relevant to bloggers more than any other businesses. Advertising is an inevitable part of the web design world. It is one of the main income streams for bloggers. However too many ads or flashy ads can be frustrating for the audience and make them close your website.
Trust us, we are not trying to discourage you from putting ads on your website but you need to be careful with your choices.
Ads on your website should compliment the flow and structure of system. Poor placement of these ads are only going to break the flow of the user who is browing your site.
It is an evil that can eat your business alive. You need to be very careful regarding the choice, design and placement of an ad on your website. If you’re bothered by certain ads, the audience will be too. Get rid of them!

5. Ignoring or not reading into Analytics correctly

This is one of the big mistake that businesses commit worldwide. No doubt, Designing a website may land you with a good-looking site which works fine but there is a bleak chance that it may possess the required analytics.

You need to collect data on your website otherwise whats the point of having a website at first place. Most businesses don’t care about analytics. Now we are not suggesting to go in hard with analytics at the very start but at least make sure that you have the basics covered.

Installing analytics into the design is not enough, if you are not able to read them correctly. This is where expert opions come in.

You don’t have to spend in thousands to get your site analysis rather you can go on a website like https://www.upwork.com/ and hire a freelancer, if and when the need arises.

Analytic tools help you measure the result of your website and help identify errors for improvement. It provides us with bounce rates and you can see areas that require improvement for improving the results.

Constant adjustment, testing, and optimisation is important for your continued success online. We as a Orange County website design firm recommend Google Analytics to all our clients to help them improve usability of their website and making sure that they are ultimately able to turn visitors into customers.

6. Lengthy Out of purpose Forms

Forms are necessary to a website. If done well they do a good job of collecting the information of the user who is browing your site. However, not every website has got their game ready for forms. In others words, poorly done forms can easily turn away customers from your website.

A greedy contact form is a common web design mistake because it is an appeal to the visitor for ‘way too much’ when it comes to them engaging with your business.

As mentioned above, Contact forms are a very important part of businesses online. They are a very convenient way to help the customers get in contact with you and simultaneously help the businesses in figuring out the requirements of their customers. But it’s important not to make your form as a begging bowl on your website.

You should only ask for the information that is very much necessary and leave all the incessant details for later. You need to capture the attention of the lead and turn him into your customer.

In a recent survey it was revealed people feel bit uncomfortable while their phone numbers on form. So if your business doesn’t need user phone no# don’t make it mandatory for the user to fill it up on the form.

Let user decide what all information he/she is comfortable with sharing. However, if there is a scenario where Phone no# is mandatory, please mention it on the form that the collected data will not be used for marketing purposes.

Most people fear sharing their details because they think it will result in unnecessary phone calls or marketing gimmicks. So, inform your users and remain true to your words. It is imperative for a business to form a trust with their clients first. Therefore make sure that you only use information only for the details that you have mentioned.

TIP: Never use the word “Submit” at the end of your form. Rather, go for “Request now”.
Small things can make a big difference.

Conclusion:

Can you remember the last time you might have opened a website that had some or all the above listed mistakes? Did it leave you frustrated? Didn’t you go back from that website in seconds?

I am sure you don’t want visitors feeling the same for your website, do you?

You need to always put yourself in the shoes of your users and then design your website. You need to keep your target audience and brand image in mind throughout the designing process. As this is the most crucial phase in website designing.

This is the stage where you can be proactive with your demands and request. After all it is your brand that will be competing in the market so you need to be hundred percent sure with what you are submitting on the internet.

Big design mistakes can cost time, money, resources and most importantly, customers. Designers at Orange County understand that only a customer-centric approach can help in creating a high-performing website.

We ensure that you build a website that provides your customers with the support and guidance they need to excel.

We believe, Good customer service costs less than bad customer service. So focus on your customers priorities and business will take of itself!

Hey Orange County Are You Ready to Brand Yourself and Your Business

Hey Orange County Are You Ready to Brand Yourself and Your Business 1200 800 [email protected]

“If people like you they will listen to you, but if they trust you, they’ll do business with you.”

– Zig Ziglar

Branding has been a buzzword in the advertising industry ever since it has evolved. It has always been there however with the recent rise of social media marketing, personal branding has reached new heights and touched new grounds. This is one trend that is hard to ignore because it is prevalent everywhere, especially if your brand aim is to establish itself online.

A successful brand relies on a lots of things one of which is its unique positioning in the marketplace. This is the reason why we as Orange county website Design Company are pushing hard every day to establish our brand in our niche.

Today regular content on Social platforms in not marketing but necessity. We know that it is a big claim to make but trust us this is true in every sense.

Every business today is competing for its users attention and to grab it you need to be heard in a right way and right way is on Social Platform.

We have compiled a list of few recent surveys from various websites to give you an idea of where the consumers are:

1) As of 2019, there are 3.2 Billion users on the Social Media, which equates to about 42% of the population

2) 54% of Social browsers use Social media to research products

3) Daily active Instagram stories users increased from 150 million in January 2017 to 500 million daily active stories worldwide in January 2019. You can check an article that will help you understand how to grow your audiences using this platform.

4) Social Media users grew by 202 million between April 2018 and April 2019

5) Close to $74 Billion was spent on Social network advertising in 2018

6) 96% of the people that discuss brands online do not follow those brands owned profiles

7) Facebook now sees 8 billion average daily video views from 500 million users

All these numbers are staggering and the best part is that they are still growing. This is why it is imperative to analyse your Online game today and play it accordingly.

Your unique identity sets you apart from your competition and contributes towards the overall success of your company.

A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.

– Seth Godin

Before I get into the details about why you need to brand yourself, let me take a step back. When thinking about a brand for a business, firstly you need to decide whether you want to build a personal brand or a business brand. Now, the two have a difference, however, you can build both.

For example: Gary Vaynerchuk is a perfect example of how to build and maintain both the brands simultaneously. However to shed some more light on the same topic let me brief you a little about this.

A personal brand is built around ‘you’ – means you brand your business with your name.

On the contrary, a business brand is build around an identity that you create for your business – means crafting a name that is independent of your personal name.

What does it mean to brand you?

Personal branding is the art of becoming knowable, likeable and trustable.
– John Jantsch

To brand yourself is to create an identity for your self – a professional identity, and attach it to a message that would set you apart from fellow workers in your company or in your industry.

You present your best qualities and skills in an appealing way to the online sector, targeted to a specific audience who is in search of your area of specialisation.

1. You need to give a face to your company

Yes, brand name can work for some companies. However, almost all companies (even the “big” ones) have to choose an agency that is more human than choosing a mere logo to talk for them.

People like to interact with people – not machines!

Personal branding should be able to earn you a good and positive reputation that people would admire.

This is where social interaction becomes so important. You need to make sure that you are present on Social platforms to entertain the questions of your customers all the time.

These days all major social platforms allow businesses to work with Chat bots that auto reply to the customers on behalf of businesses. This is one practise that is gaining a lot of momentum in 2019.

If you reply to your customer immediately they feel more connected and attached to a brand. So make sure that you are engaged with your customers consistently.

Your brand is what people say about you when you are not in the room.
– Jeff Bezos

2. Create a visual expression

Your brand must be able to create a visual identity of yours. When your name is mentioned, you want people to remember your name and not just your brand logo!

This will really identify your business brand.

The mention of your name should make people visualise your face as well as your brand logo.

A good way of doing this is to promote your logo with every post you put on social media. Most brands do it. They watermark their logo with what ever piece of content they make or publish on social media.

This not only gives brand a consistency but also cements the brand image in the subconscious of its customers. All good brands make it a point to ensure that they put in their imprints in every little work they deliver.

Personal branding is all about building rapport at scale and rapport is one of the most fundamental sales techniques. Whether you call it personal branding or charisma, it’s a very powerful tool that veteran salespeople naturally employ to close more deals with less effort.

– Mark Roberge

Personal Brand Management Strategy

Once you have established your brand, your next task is to manage and actively promote your personal brand. Thanks to digitisation, today’s world demands consistency. You need to be smart with content and its placement. Most brands make a mistake of overcrowding the platform with meaningless content.

As a brand you need to be clear with your message and strategy. You must know what you are trying to achieve with your content. You must have a clear matrix to analyse the effect of your content. To put in simpler words, you need to be proactive with what you put online about your brand.

You need to take control of your online brand image and provide a platform – website, outlining your achievements or create a blog to share your ideas and experiences related to your industry. If you don’t share your ideas, no one will know if they are any good.

Apart from creating a vibrant branded Twitter account for your start up, business owners should consider creating their own personal account on Twitter. Fans and followers often want to connect with the person behind the brand.

Lewis Howe’s

The strategy for your personal brand should be proactive and be reflective of your natural capabilities. You have to understand your own personal DNA.

Don’t do something because Steve Jobs or Bill Gates did it. Stay true to yourself and your brand. To be honest this is what customers love and connect with.

People love to connect with people, which means they connect more with experiences that are more human. Therefore, make sure you try and connect with them.

An unplanned bombardment of product/service advertisement on Social platform is a waste of resources and time.

When working with content on Social media, please understand that brand development takes time. You need to put in hours and hours of hard work before you can see any definite result of your efforts. However, once you are able to crack the code with your audiences there is no looking back.

Effective Use of Social Media Platforms

Look around you and you will see that the world is on Web. Everyone is holding a phone and is surfing through stories through the day.

The question is simple: How to get in front of those users? How to make your stories relevant to these customers? Or in other words to how to win your customers attention.

This is what it is in today’s time. You are competing for your customers attention. Smart phones have changed the market dynamics.

An average person on daily basis consumes hell lot of information. Therefore, it is imperative that you are thorough with what you are delivering to your customers.

You need to be creative with your designs and graphics. If you are not sure how to do them yourself, you can hire a good Orange County Graphic designing company. Whatever it is make sure that you are on top of your social media game.

Of course, you should always try to win and find your audiences organically, however, it will do your business no harm if you keep aside a separate budget of paid marketing as well.

Paid advertising on Facebook and Instagram is still cheaper and yield great results. You don’t have to do all the marketing yourself, you can hire experts in Digital marketing to do the job.

As a brand you need to challenge your marketing mindset. Social media is the game and you need to play it well. You need to ensure that you take your brand and present in right way to right audiences.

Insta user will want a different story as compared to a LinkedIn one. You need be smarter with your strategies.

You need to talk about your values. You need to showcase what you as a brand stand for.

Mere presence is not going to help; you need to engage with your audiences. You need to ensure they are taking to you and about.

Still under doubt about the presence and power of social media, read these facts:

1. 75% of male internet users are on Facebook and 83% are females

2. In US, You Tube and Facebook are the most watched Social Media Channels

3. 81% of Millennial check their Twitter account at least once per day

4. LinkedIN boasts more than 530 million users profile

5. Three quarters of Facebook users check use their Facebook everyday

Still need proof? I guess not.

Remember that your reputation is everything. You build it through everything you do, whether big actions or small decisions.

Consumers tend to make more favourable judgement of a particular product because of positive biases for a certain brand or people associated with it.

Like, consumers like a certain product because it is endorsed by their favourite celebrity. Similarly, if you develop a unique personal brand then your company gets to enjoy the same status.

Take for example Yelp. Now, most of the users before buying from a business prefer to check their reviews. These reviews are powerful and stats prove that they shale and mend the psyche of the buyer.

Not only Yelp but on any e-commerce website as well, customers prefer to first check a product review before making an actual purchase.

In fact, see it for yourself, if you had ever shopped from Amazon, I am sure before making a purchase no matter how lucrative the deal you would have checked its reviews.

This is what good branding does. Rather this is what good branding should be about. It should be able to generate favourable reviews about your business.

Again you can use Social Media to aid you in this process. Ask and encourage your customers to leave you reviews.

Make sure that you answer back to each and every review you get on your website. The more you interact the healthier it for your brand. No matter if the review is good or negative, make sure you reply to each and every comment you receive on your brand. Customers tend to respect those brands more that are proactive in admitting their mistakes and promise to rectify them.

Always remember that once you build a trustworthy reputation in the market, you are a winner.

Even individuals need to develop a brand for themselves …. Whatever your area of expertise, you can take steps to make people think of YOU when they think of your field.

– Webzine

How branding benefits your career?

Brand yourself for the career you want, not the job you have.
– Dan Schnabel

It is important to create a unique brand for yourself, independent of your identity within your company, in order to stay marketable. This opens doors for more opportunities both within and outside your organisation.

It allows you to market your skills to meet the customer’s needs. There is an interesting article dedicated to this, you can check it out here.

It helps you to understand how you add value. The biggest benefit you get from understanding who you are is a stronger belief in your own value.

There are plenty of platforms where you can showcase your skills. LinkedIn for one is where all the recruiters are.

If you are looking for a Job change this is the best platform to be hooked upon. Put your best work there.

Trust me every day, there are some amazing stories coming out from this platform. This is a platform that allows you to showcase your skills and work.

Again it is imperative to brand yourself in the best possible manner to stay ahead in the market.

To conclude, just remember that being you works the best!

Be bold and original. Tell people something that they don’t know. With social media having gained accessibility into people’s lives, it has become easier to create a brand online that people can see at any moment.

Start by knowing what you want and who you are, build credibility around it and deliver it online in a compelling way.

Krista Neher

Your brand is the gateway to your true work. Focus on identifying your target audience, communicating an authentic message and project yourself as a ‘pro’ in your niche.

When you create a compelling brand you attract people who want the promise of your brand – which you deliver.

A Comprehensive Guide On How To Grow Your Local Business Online!

A Comprehensive Guide On How To Grow Your Local Business Online! 1920 1080 [email protected]eko.com

Are you a local business based in Orange County? Are you looking for ways to expand your Local customer base? Drive more traffic to your store and convert those customers to paying customers? If your answer to above mentioned questions is yes, then this blog is definitely for you.
As you have guessed that this content is aimed at local businesses that are operating in Orange County, however, even if you are not based here but as a local business support are looking for ways to grow it, this blog will be of mighty help to you.

In this blog we will unravel some untapped secrets and some known but not followed strategies which you can implement in your business to promote it locally in the area you are operating from.

In other words at the end of this blog you will have with you some practical, actionable steps which you will be able to implement in your business right away.

  • 1.You will be able to better understand the platforms that are crucial to your business success
  • 2. Significance of good content strategy and why;
  • 3. It is imperative to connect first and then sell so without wasting any more time on introduction, let’s dive straight into it:

To begin with let’s understand and elaborate the term Local Business?

As defined by Yext “Any business that provides goods or services to local population is deemed as Local business”. Simple Enough! Let’s clarify it further by using a simple example:

For example: You have a store or a shop or like us you are an Orange County Website Design company based in Newport Beach, CA. This is a kind of business where customers can come and directly talk to you.

They can explain you their requirements, what they are looking for at what price they are looking for or can simply check for good and services you offer. These kinds of services and businesses are categorized as Local businesses.

Even if your business doesn’t have a local address still your services carter to the needs of people in Newport Beach area, your business will be a categorized as a local business.

Here is another example: You live in Newport area and need some plumbing work done for your home, on Google you will type ‘Plumbers near me’. In other words you are looking for services in local area so all those plumbers that falls under that area will be able to provide you with the services you need.

This is why it becomes super important that you generate traffic from your local area to strengthen your position locally.

Here are some proven methods that you can implement to your business starting today to ensure that you get the maximum results from the area you are operating in.

1) Muscle up the Social Power of Your Business

Now, I am not a Nostradamus but every once in a while I like to make some bold predictions just to flex my intuition muscles. So, this is what I believe will dominate 2020 and I am basing my guess on the result I am seeing this year.

Seo will be big but Social media marketing is going to be massive.

If you want to dominate your niche, you need to fire up your Social Power in others words make sure that you are active on all major platforms. No matter how big or small your business is. You need to take out your brands on these platforms and connect with your audiences.

Even if you don’t have a website or you have a website that needs a redesign if your social game is strong you are a winner. The reason, I say this is because there is a humongous amount traffic that is present on these platforms. Here are some mind boggling statistics validating the statement I just made:

Facebook: 2.3 billion

Instagram: 1 billion

Twitter: 326 million

Pinterest: 250 million

LinkedIn: 590 million

Though this doesn’t discard the significance of website still if you want to wait for a website it is fine as long as you are going strong Social media marketing strategy in place.

Key element to keep in mind is that every platform has its own rules, so learn them well before play them. If you are a small enterprise or a one man show you need to be smart with your social game. You need to target your markets and segments well.

You don’t have to what your competitor is doing, though having a good understanding about their business is help, still you need to come up with your own unique strategy.

When I talk about strategy I mean covering every step of the funnel. At times we keep looking and focusing on step 4 and allow a lot of good opportunities go waste. We need to add patience in our game and ensure that we have a full round strategy about our content.

I know the end result of every business is driving more sales and revenue in, but you need to make sure that you are paying enough attention to Step 1, 2 & 3 of the sales funnel as well.

I have collected some interesting points that will further establish your faith in why Social media is imperative to your business success.

Here are some interesting stats that prove the same:

  • 1) 70% of customers visit Local stores based on information found online
  • 2) Retailers advertising locally on Facebook see an average ROI of 152%
  • 3) Customers will spend 21% more when receiving good social media rapport
  • 4) In a survey of 3,511 Local marketers, respondents ranked Social Media advertising as most effective out of a list of 30 promotional channels that included TV, radio, print and offline advertising
  • 5) 73% of the marketers believe Social media marketing has been very effective for their businesses

Even with statistics that are so much in favour these platforms most businesses fail to make a use of it. Here is a survey that shows that only 25% of small businesses have a website

https://gtdesign.co/local-businesses-without-a-website and even lesser number use Social Media pages to promote or rank their business.

This means that there is an open ground to cover. Not only you will have an edge over businesses that haven’t started yet but also the cost of marketing or advertising on Instagram or Facebook is far lesser then compared to Google. As a business owner you can absolutely latch on to this opportunity.

Most big firms and companies are still glued to old, traditional ways of marketing. Every year they are investing good chunks of money on billboards and other traditional practices.

Even with so much of data they are still with the old methods, let them be there.

You can take charge of your business right away and get it moving in the direction which will present it with maximum opportunities. Not only organic but you can also maximise your impact on these platforms using paid advertising.

The best part of advertising on these platforms is that you don’t need any technical expert or a marketing genius to set up your account on these platforms, rather you can do it all by yourself.

These platforms keep refining their UI experience almost every other week to make things simpler for their customers. So with a little bit of attention and focus you can easily crack the code in this game.

These Platforms are helpful and insightful like Facebook and Instagram give you an opportunity to select the radius in which you want to promote your business and now what more you can ask for.

The amount insights these platforms provide is incredible. All you need is to be smart with you ad-placement and let these platforms will do rest of the work for you.

The kind of metrics these platforms have is phenomenal. You can use them to select your audience, location, income group, interest, behavior and can do a lot more.

Another useful tip I want to share here is to make sure you use a lot of well researched keywords when you are setting up your business profile on these platforms. All these little tricks can reap great returns as continue to grow on Social Media.

You don’t have to be an expert to search keywords to set up your profile. You can use a free platform like: https://app.neilpatel.com/en/ubersuggest to generate hundreds of keywords in one single click

These platforms are hot at the minute. Big firms, even though are not investing into them enough are still looking at these platforms with more interest than even before so this is a very good time to invest in these platforms. Therefore make sure that you capitalize on them before they hike up their prices.

In fact you can go over our article to understand more about how to work and network over Instagram.

2) Yes, Believe me when I say that Local Directories are still Crucial!

Now, I know, you must have come across a lot of blogs saying that those good old directories submissions are dead and redundant, but trust me that is not the case.

It is not an opinion but a well-tested fact. The problem is not with directory submissions but the way it is done. Most people just fill up the directories without expecting much and that is where they lose out.

So here is what I advise you to do Instead of going after 40- 50 local directories and listing your business there, just pick 7 top directories and list your business and maintain your presence there.

Some good directories have dedicated teams that are working hard to keep these directories running. That’s why they really appreciate businesses that are active on their platforms.

As a Local business owner, once you have submitted your business to these platforms, your next step should be to Interact on them, answer the reviews and make sure you are active. Every platform has its own algorithm which supports the businesses that are active on them.

Trust us, it will only take 15-20 minutes of work every week and you will be ahead of competitors. You need to keep in mind that Google value consistency.

If you are listed on a reputed website like Yelp and are consistently engaging with your audiences there you are sending strong signals to Google bots.

Key here is again the keywords. Make sure when you are listing your business on these platforms you are using keywords that are most relevant to your business. This will further establish your authority on those keywords, which ultimately will result in good traffic.

All these factors are crucial to your brand establishment in long run so make sure you make the most out of it.

3) If you have a website Optimize it

Now coming to our favorite part, partly because we ourselves are an Orange county web design company, we love to talk about developing websites and discussing why they are crucial to the business. If you have a website it is critical that you optimize it to reap maximum benefits from your local search.

You need to be thorough with your ground work. You need to test, implement, analyse your competitor to reach to your audiences.

You need to ask yourself questions like where my customer will be. You need to draw out a persona framework to determine who your clients are and how you can best reach him. You need to be sure on UI designs to ensure that people who are visiting to your website have a good experience.

Also you need to keep in mind the loading speed of your website. Today the attention span of people is really short, they wouldn’t stay long on things that do not move on, so keep that in mind.

No doubt keyword search again is a prime significance here however there some more hacks that you can implement to your website to optimize its growth, they go as follow:

  • • Add Schema Mark-up
  • • Make sure that your website open supremely on Mobile platforms
  • • Optimize your Google My Business Account
  • • Audit local citations and ensure consistent NAP

You don’t have to do all these things yourself, you can hire good Web designers in Orange County and they will do the needful for you.

Also, make sure you check if your website is as per current designing standard or it needs a redesign. Graphics also play a huge part in constructing the image of the brand therefore it is imperative you hire only the best graphic designers in Orange County.

Here are some facts that will help you understand what a good website does to your business and things you should keep in mind while redesigning a website:

Mobile users have surpassed desktop users

Different age groups will react differently to different content, layout and aesthetic choice (Validating the fact why good graphics are crucial to website success)

The average human attention span has declined from 12 seconds in the year 2000 to 8 seconds now. This is much shorter than the attention span of a goldfish ( not related directly to significance of having a website but still good to know)

Lists are better at keeping your reader focused than large paragraphs. Some people completely ignore large chunks of texts (Precisely the reason why we are maintain a list in this article)

Forms are boring, if not done correctly, they can be the biggest deterrent for the users

57% of the internet users say that they won’t recommend a business with a poorly designed website on mobile (Now that speaks a lot for itself).

85% of adults think that a company’s website when viewed on mobile device should be as good or better than its desktop website

To read more on the same topic you can refer this article

4) Don’t Try Too Hard To Market or Sell Your Brand

Obviously if you are in market with your product or service you want to sell it to maximum number of people. However the rules and dynamics of markets had changed considerably.

These days’ people not only connect with products but also with the brands and brands don’t sell themselves, they connect.

In other words, you need to focus on every step of the funnel (as mentioned in point #1 as well). We understand that it is hard to work on awareness stage when you want to concentrate on purchase but if you are thinking long term, you should not shy away from it.

So, if you have a grocery store in Orange County remember that you have a Grocery store in Orange County, in other words, you have to look at a big picture. This means that along with your store you should talk about Orange County as well. Make sure that everything in your content is not only about what all you are selling and at what price you are selling them at.

Any insightful information around your local area is always going to go in your favour as it will connect people with your brand. Our history is filled with examples like these.

Businesses that have gone beyond selling their product and connecting with people have won in a long run.

Always remember that building brand is a process and process takes time, so invest your time in Orange County and your brand will look after your grocery store.

5) Invest in Sponsorship

This point is an extension to the previous point.

How many events you have seen around you? Why not sponsor some of them.

Now, this kind of marketing practice can benefit your brand in two ways:

a) People who are organizing the event will instantly know about you and your product/services.

b) People who are participating in the event will not only acknowledge your brand but you can personally talk to them and make them aware about your services.

Trust me a lot of brand promotion events fail to bring the kind of viewership what this sponsorship can bring.

You can introduce coupons, discounts and other such attractive offers to get people interested in your brand.

If you don’t to invest in sponsorship you can hire graphic designers on freelance basis and get them to design some cool graphics around those events to catch the attention of the users.

Why not talk about a baseball game or an upcoming summer blockbusters, make sure that you are aware of what people around you are talking around, sense the opportunity and capitalize on it.

6) Video Marketing was big, is big and is only getting bigger everyday

This phenomenon of promoting your business with a video is tried and tested with great results. Lot of small to medium scale brands have notched up their sales using video marketing.

Having a video about a business is not only about making a standalone video describing what business does but it goes beyond. You need to plan out a proper content strategy and have to be consistent with you efforts.

As talked above, you cannot be pushy with your content. Not everything in your content should be only about “selling your service or a product”. You need to find a perfect balance in crafting your video strategy.

What makes this strategy even more fun is that you don’t to be an expert to smash out a video every week? In fact you can start your channel You Tube and record your video using your smart phone and can gradually add on that.

Another thing that most successful vloggers (term used for bloggers who blog using video) do is that they don’t create content, rather they simply document. Trust us, this is the most simple and powerful content strategy that is rocking the Social media platforms these days.

This strategy allows businesses to bring out their human side in front of their customers. It increases the engagement rate and is very beneficial in the longer run.

All the big and important social media channels encourage businesses and users to upload video and offer them wider reach than the static contents.

Here are some interesting facts about Video marketing that will help you understand why it is so imperative to have a good Video content strategy for your business.

1.Businesses using video grow company revenue 49% faster, year-over-year, that organizations without

2. Forrester research found that video increases the chance of a front-page Google result by 53 times.

3. Including video on a landing page can increase conversion by 80%; real estate listings that include a video receive 403% more inquiries than those without

4. After watching a video, 64% of users are more likely to buy a product online

5. 96% of B2B organizations use video in some capacity in their campaigns of which 73% report with positive results to their ROI

If you think that these numbers are crazy, just look into these figures and you will know what we are talking about here:

On daily basis more than 100 million hours of video is consumed on Facebook. Yes, you read that write, 100 million

Video tweets are retweeted 6 times more than the photos, no wonder more and more people are putting up the content on video on these channels.

Whatever you have to do for your business you should do but never undermine the significance of content though a video.

Big and established brands like Amazon and Coke Cola are spending heavily on Video advertising. You don’t have to spend what these are brands are spending to make their video work but you just have to push out your content on video.

Here is a link to a video that will tell you everything about how to come up with a successful business video: https://www.youtube.com/watch?v=xYOACJWCIlE.

 

7) Have a Blast with Podcast

 

Where on one side Video is making raves, the rise of audio is on a high to. Imagine how much content an average user consumes every day and how hard it is to grab his/her attention.

This is why you need to be on top of your Content planning game. Once you are sure about how you want to work with your content even podcast can be a good medium to give your local business a good exposure.

Many small local businesses have flourished using smart podcast shows. Again to air your podcast you don’t to spend much money just need to be creative.

For example: If you have a flower shop in Local area, you don’t necessarily have to have a podcast about flowers all the time. You can talk about lot things that are going around your local area with which people can relate.

Always understand that the whole idea of generating content on these platforms is to get in sync with your customer language. You need to match their emotions, and a good podcast will always help you do that.

Here are some numbers that you can check for yourself, why investing time Podcasting in and around your business will not be a bad idea.

1.49% of podcast listening is done at home and 21% is done in car, now that is a big thing. This is where audio gets an edge. You can carry it with you wherever you go. Such a potent tool on local marketing.

2. 1 in 5 Americans prioritize listening to a podcast in their busy schedule, and in local market this number becomes even more sizeable.

3. Podcast listeners subscribe to an average of 6 shows

4. 75% of Americans are aware or have heard about Podcast, this number is increasing every year. It was 64% in 2018 and its already 75 with 6 more months to go

5. 12 million people listened to Podcast in 2018 for very first time. Again this is a new niche that is growing up gradually, so it makes all the more sense to capitalize on it till the time it is fresh.

Podcast is a great way of reaching the audience and making a strong connect. It is clear from the above statistics that this medium has a good audience. People are slowing but surely warming up to this channel.

Therefore, if you are in a Local Market and are want your brand name to be heard every single day, this is your platform. All you need to do is get your mic ready and speak on whatever you want to around your local market.

Conclusion:

Local marketing is imperative. Having a good product is one thing but to sell it requires a lot of efforts till the time it becomes a brand.

A good business always keeps its customer interest in mind. Just listing a store or shop online is not enough. You need to make sure that you keep updating info if and when required on those shops. As recent surveys showed that 93% of consumers say they are frustrated by incorrect info online.

Therefore, be ready to invest in lot of time, patience and energy to work out a strategy around it. The best part about these networks is that you don’t have to be a tech savvy to manage or run these platforms.

There are lots of businesses in Orange County that are still not working on their Local marketing game which gives you a great opportunity to shine in. There is still a lot of time left in year 2019. A lot can be made during these 6 months if you plan and strategize your local marketing gig correctly.

You don’t have to be present on all the platforms at the same time. You can assess which platform is best suited for your business and start working on it first before you get across other platforms.

There are plenty of great examples available on the internet that has achieved great success online using persistent strategies. So keep hustling till the time you start enjoying it.