In recent years, the ecommerce business world has skyrocketed in terms of popularity. It gave rise to acquisition costs, and acquiring new consumers at reasonable rates became tougher for online retailers.
Did you know? 44% of people start their shopping journey by searching for products online. That said, if you have not yet started to invest in SEO best practices, it is high time to incorporate them into your marketing strategy. If you want to thrive in such a competitive world, it is essential to growing your online presence.
Without SEO, you are less likely to go anywhere on the internet. This may sound unfair to you, but this is how the online world works. Therefore, you need to work on optimization of your marketing strategies to attract more visitors.
5 Best ecommerce SEO Strategies to Use
● Make Your Webpages Mobile Ready:
Mobile devices have changed the way users shop and do other stuff on the internet. That said, it is critical to make your website responsive. It is one of the reasons behind the surfacing of trends like PWA and AMP.
PWA is a progressive web application specifically designed to ensure the experience of mobile devices. At the same time, AMP is the Accelerated Mobile Pages, an open-source solution that enables developers to build excellent websites. You can choose between AMP and PWA depending on the features and content of your website.
● Valuable and Clear Product Descriptions:
Product descriptions are vital. You need to give the perfect description to your products so that people know its qualities and how useful it is. Search engines usually compare the content of a website against keywords. This means, if you don’t have enough content on your website, search engines may not give much preference to it. Hence, you need clear and long descriptions to let search engines and viewers know what the product or service is.
Besides, long descriptions don’t mean you write content just for the sake of writing. Do not compromise on the quality at any cost. When you use quality content, Google finds it easy to rank your website at the top. Moreover, valuable descriptions will keep your visitors engaged.
● Customer Reviews in SERP:
Customer reviews work wonders for any business, and they are highly beneficial for ecommerce stores. Reviews help search engines know the reason behind liking or disliking your business. Moreover, there must be a good reason that someone has taken time out to post a review for your business. Hence, you should spend time appealing to your consumers so that they leave a positive review.
Establish a plan where your customers are bound to post reviews for your business. This act, though it sounds simple, requires a lot of analysis and planning.
● Internal Linking of the Relevant Products, Resources, and Categories:
Although many think internal linking to be an obsolete technique, it is not true. On the contrary, it has become more valuable than ever before. Furthermore, internal linking is crucial since it helps search engines to infer, find and index the pages on your website. Therefore, if you have several products, internal linking is something that you should leverage.
As far as internal linking is concerned, there are numerous best practices that you can follow. The foremost thing is to ensure that the anchor text is rich, i.e., has relevant keywords, links the essential pages internally, etc.
● Improve Site Navigation:
Site navigation represents the internal links of a website. Internal links help connect different pages. Website owners must keep the navigation flawless. It is usually because navigation enables finding products on your website very quickly. In addition, site navigation is leveraged by Google to discover and index new pages.
Site navigation helps search engines figure out the content and the context of a website. While planning the establishment of the overall navigation of your website, you should not forget to give online users a top priority. Think from the perspective of your visitors, and make your website comfortable for them to use. After working on the user experience, you can work on search engine optimization.
Make SEO a top priority, and you will experience a boost in organic traffic to your website. Less than 1% of online viewers value businesses that are found on the second page of SERPs. It means you will have to find a spot on the first page, to make a difference.
eCommerce has drastically changed in recent years. The condition of eCommerce businesses will only enhance and is expected to become much more challenging. If you want to stand out amongst the competition and earn more revenue, we recommend following a strategic plan. The strategies discussed above have lasted the test of time. Customize the strategy depending on the type of website you have and make sure it combines well with your business goals