Hiring a design firm can be a big decision. Building a brand from the ground up or putting a new face on an existing
company are judgements that can have lasting effects and deserve careful consideration. Here a few things to look for in a design firm before taking the plunge.
1. A diverse portfolio that reflects your style- You wouldn’t take your car to a mechanic that only knows how to install spark plu
gs and nothing else, so why hire a design company that only designs logos? Do your research and make sure that the design firm has a portfolio that spans many different media. This shows that they’ll have experience to draw upon for your project. Also, does their style match what you’re looking for? Going back to the car analogy, if you want to buy a Ferrari, you wouldn’t start shopping at the Honda dealership.
2. Proven web expertise- Over the years, designing web pages has become commonplace and just about anyone can put together something simple. Similar to a design firm’s portfolio, the kind of web experience a company has is important to look at. Be sure that they have the ability to design more than just pretty landing pages. Although looks are important, a site’s true worth lies in its functionality. A firm with successful experience in complex projects like e-commerce sites will more than likely be able to handle just about any web project.
3. Flexibility- Just as important as good design, you want a firm to work with you in addressing the challenges you’re hoping to solve. A design company that listens to what the client has to say and is willing to take time to understand can be hard to find. All too often, communication is difficult and making changes can be near impossible. Ideally, the design firm should be easily accessible and the staff more than willing to help you meet your goals.
These are just a few things to keep in mind when choosing a firm for your next design project. At Urban Geko, our portfolio is multi-facetted, our web expertise broad, and our flexibility unmatched. We offer a unique blend of high quality design and personalized customer service that sets us apart from other design firms. But don’t take our word for it; visit our site and read what our clients have to say.