When undertaking a new website design (or a redesign of an existing site) it’s easy to get caught up in the newest “it” thing: new technologies, current design trends, and emerging techniques. That’s not necessarily a bad thing. On the contrary, using new technologies and techniques to create the most positive user experience for our customers is definitely a good thing. So long as creating quality content doesn’t get lost in the mix.
The fact of the matter is this: at the end of the day, your site needs to communicate your company’s brand and key message(s) to your customers – and that simply can not be done without excellent copy and having a Orange County Custom Web Design in place.
Below are some simple tips to help you create engaging content for your website:
Define your audience.
It’s impossible to develop targeted, persuasive content if you’re not clear on who you want to target and persuade. Ask yourself who your ideal customer is. Who is buying your product or service? What problem can you solve for them? What questions might they have? What information about your company would they find valuable? Write your content accordingly.
Keep it short.
We’re all short on time. Visitors to your site are there to find the information they need and quickly move on. Don’t waste their time with wordy or “fluffy” content. Say what you need to say as efficiently as possible.
Make it skimmable.
People skim online content; they don’t read. Develop and organize your content to make it easy to skim. Use short sentences and short paragraphs, bulleted lists, and descriptive headings and sub-headings.
Write like a reporter.
Read a newspaper article and notice that all of the pertinent information is included in the first couple of paragraphs. If readers what more detailed information, they can opt to read further. Organize your content in a similar fashion. If it’s important, say it first. Don’t “bury the lead” in the middle of your story.
Developing engaging site content can be a difficult and time consuming task, which is why many Orange County web design firms offer copywriting services to clients along with web design California services. If you feel like you could use some help with your content, know that an Orange County web design company Urban Geko is here to provide assistance.