Social media marketing is a growing trend in today’s marketplace. For those who are new to social media marketing, it is the process of generating website traffic or awareness through various social media networks. A few of the most common social media networks are Facebook, Twitter, LinkedIn, Pinterest, YouTube, Google+ and Instagram.
Each network offers different ways of communicating. For example, twitter is about sharing text-based messages (comments, news, links, ect.), where Instagram is all about photo and video sharing. It is a good idea to find out what each has to offer to make sure it is a good fit for your business.
Now that you have an understanding of what social media marketing is, below are a few items that our team put together for you to consider when determining the best strategy.
1. Time and Dedication
Social media marketing takes time and dedication. As the saying goes “Rome was not built in a day”, the same goes for social media marketing. You cannot join a social media network and expect to see tremendous results in a day. In some cases, it may take 3-4 months of continuous effort before you start to see a lot of growth. Don’t give up because with the proper amount of time and dedication, you will see results.
2. Content is Key
In order to build up an audience, users must be interested in what you are talking about. Provide your followers with information that is of real value to them. Great topics include: How To’s, Tips, Trends, ect. It is important to post significant, appealing and useful content on a regular basis in order to keep your audience paying attention.
3. Social media is about relationships
If you want your social media campaign to be successful, it is vital that users trust you. A relationship is a two-way street, which means you should not try and “sell” your business 100% of the time, but rather sell less and inform more. It is also essential that you interact with your followers by asking questions, answering questions, giving feedback, ect. If your followers see that you are not just a “business” that is looking for sales, they are more likely to trust you and come back.
4. Limit your channels
Because social media marketing takes a lot of time and dedication, it is important that you can handle the number of social media sites you join. Remember, it’s not about how many networks you join, but the quality of time you can spend on each. Its better to join one or two major networks than try and join ten that you cannot keep up with.
The great thing about Orange County Web Marketing is that it is a cheap and effective way to grow your business- as long as it is done right. This can be easily done with website design orange county team Urban Geko. Hopefully these few tips will help you with your social media campaign. If you ever have questions or are looking to get started with social media, Urban Geko is here to help!