Promote Your Website with Online Trends in 2015
Things change fast on the modern Internet. What’s popular today could be obscure tomorrow. Help your website strategy benefit from this fact. By paying attention to online trends in 2015, you can keep your online business ahead of the game and up-to-date.
1. TRACKING TRENDS
There are lots of ways to stay on top of what’s trending online. One of the most reliable ways is to use Google Trends. This web application displays information about the terms that people are typing into Google. Since most people find what they’re looking for online by using search engines, our orange county website design company team believes Google Trends is a very accurate representation of the popularity of different terms.
For example, if you own a restaurant and you notice that a certain ingredient has been getting a lot of buzz online, you could incorporate that ingredient into a new dish. Adding this new item to your restaurant’s online menu could send people to your website when they search for the popular ingredient.
Google Trends is also a good way to monitor what terms people are using to find things online. Search engines display results based on the similarity of a search term and the content of a website. This means that if you have the right amount of keywords on your website, your website could be ranked higher in search results. This is known as Search Engine Optimization, or SEO, and it’s one of the best ways to promote your website.
Using the Google Trend tool can bring people to your website that may otherwise have never heard of you.
2. GOING VIRAL
Video sharing sites like Youtube and Vimeo are another good indicator of current trends. People upload videos on a vast range of topics that can reflect what’s popular right now. Many uploaders create videos that focus specifically on new products or services that they enjoy. An online store can capitalize on this information by offering new items that are surging in popularity.
It’s also important to keep track of trends that are falling behind in popularity. If a certain item was the subject of many videos last month but is no longer being commented on, its popularity may have dropped off.
3. MONITORING MEDIA
Millions of people use social media to express their likes and dislikes on a daily basis. This represents a huge advantages for anyone running a website. Not only can you promote your website in social media posts, you can also monitor current trends.
When people feel strongly about something, they are more likely to post about it. Our orange county website design company believes that you can stay a step ahead of the competition by studying attitudes about topics related to your website. For example, if you own a financial planning business, you need to know what people are currently concerned about in terms of finances. If a new investment strategy is popular or if people are suddenly worried about the stock market, your website needs to reflect that.