This past Sunday Katherine Bigelow and Hurt Locker stole the 82nd Oscar show for their awards in the best director and best picture of the year category, but a short 17min film was what I was watching on youtube while they were giving their acceptance speeches. Logorama, written and directed by H5 (Francois Alaux, Hervé de Crecy and Ludovic Houplain), won the Oscar for Best Short Animated Movie.
An evil Ronald McDonald is the main crime suspect who is pursued by a couple of Michelin Men Officers through a Los Angeles setting made up entirely of logos. The video is littered with profanity and violence especially from the golden double arch mascot himself. What caught my attention, however, is how close the exposition of the story is to reality itself. AOL Instant Messenger logos make up the population; a gigantic north face mountain crashes into the ocean; the Pink Floyd album cover for The Wall is on an actual stone wall. While this is supposed to be a creatively imagined world, I can’t help but feel that we’re probably bombarded with the same number of advertisements every single day.
As Orange County graphic designers, we understand that the world is already blanketed with advertisements that can cause vast amounts of waste and pollution. We believe in the four R’s of eco-friendly design: Respect, Reduce, Reuse and Recycle. And we believe you should do the same!