Fast Logo Design May Not Always Be Your Friend

Fast Logo Design May Not Always Be Your Friend

Fast Logo Design May Not Always Be Your Friend 150 150 Urban Geko

Imagine, if you will, the following scenario;
You’ve just come up with an astoundingly brilliant and fool-proof business plan that’s guaranteed to succeed. Your company name is set, you’ve got your office space leased and desks purchased, now all you need are business cards and a logo. Luckily, you’ve found someone to design, print, and deliver your new logo and business cards post-haste. You’ve got the logo on the outside of your building, on the front door, and emblazoned on your company car in a week’s time only to find out that your in-town competition has a logo that’s nearly identical to yours.
A slight exaggeration, perhaps, but not too far from situations that have happened.
Designing a logo is a very meaningful project that will reflect a company’s image for years to come. The design needs to be thoughtfully and strategically considered and not whipped up in a matter of a few hours.
Of course, the quick way can save money, but contrarily, it can cost money to re-do if it is too much like a competitor’s logo or is not recognizable enough to attract customers.
A logo is an investment in your company and will pay dividends if it is done with foresight and careful consideration. By letting a design team like Urban Geko’s produce your logo, you can rest assured knowing that exhaustive research, insightful understanding, and top-notch design have been poured into the process. The result is a corporate identity that helps you stand out and let the world know who you are, and what you can offer.